Can a marketing agency help you create the best strategy? Flickr
Most small business entrepreneurs are encouraged to work with marketing agencies nowadays. It’s seen as a smart way of investing your money as you should come out with a great strategy that works. Of course, there are many new entrepreneurs with small budgets who may wonder if it’s worth spending their money. So, for the sake of fairness, here are the advantages and disadvantages of hiring a market agency:
The key advantage of a marketing agency is that you work alongside people with expert knowledge of marketing. Granted, these days it’s fairly easy to get an accredited online MBA in marketing, but most entrepreneurs don’t have the qualifications. So, working with people that do will only benefit you as they’ll know the ins and outs of marketing.
More Hands On Deck
Similarly, when you hire an agency, you pay for a whole team. This means you have more hands on deck, ensuring your business can pump out more marketing material, promoting your brand a lot more effectively.
High Success Rate
It’s proven that marketing agencies do help promote your business and increase the number of customers you generate, the traffic your site receives, and everything in between. There’s a reason you see so many agencies popping up; they work and can have a higher success rate than you doing it on your own.
It Costs Money
The obvious disadvantage is that it costs your business more money to hire a marketing agency than if you did things on your own. As well as paying them for their services, you still have to pay for things like PPC adverts, and any other strategies they suggest.
Another potential negative point is that you and the marketing agency may have different ideas for the vision of your strategy. Naturally, as their client, you should have the final say. However, they might try and convince you that their vision is better, which can lead to a bit of conflict, and just slow the whole process down.
No Control Over Speed
Ideally, you’d like to imagine that a marketing agency will work quickly. Unfortunately, you have no control over the speed with which they get things done. Sure, you can set deadlines, but there’s no guarantee they’ll meet them. You have no idea what can happen in their office, they might have an important team member be off work for a week with an illness, which scuppers your progress.
As you can see, there are some pros and cons to hiring a marketing agency. In summary; it is generally a positive move and a good idea. The secret is doing as much research as possible before hiring a company. Ensure you find one for the right price to suit your budget, but with a proven track record of creating a great marketing strategy that fits their client’s vision and is completed on time. Doing this will help you negate all the disadvantages, which will ultimately mean you only see the advantages.