Creating infographics have been one of the most widely usedcontent marketing strategies for the past few years. Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping toincrease your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content and creating strong infographic marketing on your site.
To that end we’ve compiled some of the best tips we’ve heard along the way to build strong infographic marketing strategies for your site.
1. Choose a Good Topic
It might seem overwhelming at first when you decide you want to create an infographic for your website. In fact, you might not even know what topic to make it about. Infographics can be used to:
Display a high number of statistics
Explain hard concepts
Promote your products, services, or brand
Give step by step directions
Knowing exactly which topic to make your infographic about is important if you want to use it to drive traffic and get people to convert. Here are some ideas:
If there’s a trending topic in your industry that everyone wants to know about, creating an infographic about it gives you time to shine in a way that’s different from everyone else. To find out what’s trending in your industry, check outGoogle Trends.