I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot. The list was compiled from thousands of online marketing blogs using criteria like Google search rank, influence and popularity on social media, quality of posts and review by Feedspot’s editorial team and experts. Wax Marketing Blog made the top online marketing blogs list alongside many other marketers we admire.
The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst for marketing efforts and act as liaisons between a brand and the vast majority of their audience. Establishing a strong connection with your influencers is tricky, but ultimately worth the effort. Influencer marketing is the secret sauce that can turn a campaign around. The first step in this process, is making connections with the right people and doing it the right way. To help you can leverage this connection to maximize your campaign’s ROI, here are six tips you can apply to your influencer marketing campaign. 1. Define clear goals for your influencer marketing campaign Before you start reaching out and connecting with influencers, establish measurable goals of your campaign. Your influencer outreach campaign can contribute to several goals including: Increasing brand awareness on social media Generating leads and raise conversion rates Targeting a new audience and engage them Renewed interest with your current audience Forging long-term relationships with your influencers Starting with these in mind, you can properly curate and approach influencers that would be ideal for meeting these goals. 2. Choose the right influencers for […]
Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for the top marketing books every new marketer should read. These marketing books are some of our favorite reads on the top goals of marketing in 2017 including content marketing, influencer marketing and user experience. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. In the digital age marketing is driven by content. However with thousands of online content to compete with it is vital that yours can stand out from the internet crowd. Ann Handley’s book has insightful guidance on how to create consistent high-quality content. It’s a must on any list of best marketing books. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Scott’s book is a great introduction to the role of social media for marketing and PR. This guide emphasizes how social media efficiency takes a different way of thinking compared to traditional media. It’s especially good for smaller businesses and nonprofits who are getting started in the digital marketing […]
Recently, I’ve been using the service Interact as a platform to create and host online quizzes. They offer both graded and outcome/personality type quizzes, and I’ve experimented with them both (see “What Kind of Marketer Are You?” and “Why the Media is Your Customer”). We know that quizzes are an important part of the marketing mix. The tools for building the quizzes are mostly intuitive and there’s very little learning curve. Interact offers templates to follow or you can build a quiz from scratch. From planning questions to using built-in searches for safe photos to accompany your questions and answers, the Interact team seems to have thought of everything when it comes to what quiz makers want and need. I’ve yet to find a feature lacking. But the real reason Interact is worth trying is its lead generation capabilities. Instead of just being your run-of-the-mill quiz site, Interact is an engine for using quizzes as a way to capture e-mail addresses. It is built to communicate with most major mailing list managers, like MailChimp. You can set it so that the people taking your quizzes are prompted to enter an e-mail address before seeing their results. (They can choose to skip […]
In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you to choose from. One of the most addictive and shareable forms of content out there are online quizzes, for three key reasons. Reason 1: Increased Engagement Quizzes encourage users to actively answer questions and share the results. However, the type and amount of engagement you can expect will depend on the type of quiz you choose to do. Graded – These quizzes give you a score based on knowledge. This type of quiz tends to be easier to make since it is based on already made content. Examples of this include ‘Quiz: Get 100% On This Quiz To Prove You’re The Ultimate Disney Villains Fan.’ Outcome – These quizzes are a type of personality test that provides an outcome based on the answers chosen. This type of quiz is often more popular and sharable since they’re meant to be silly and fun. Examples of this include What Kind of Dog are You? Reason 2: Information Gathering Not only does this increase engagement, but it can also be a useful […]
The best time to write emails is in the morning. Typos can be embarrassing and can confuse the meaning of your emails, blog content and social media posts. But content posted online can easily be corrected when you discover the mistakes. Emails, however, are a one and done proposition. After you send them, there’s no getting them back to fix pesky errors. So what’s the best time to write emails? According to Grammarly, a popular proofreading app used by many people worldwide, you can reduce the risk of mistakes in your emails by doing one simple thing—write them early in the morning. If you’re a night owl who likes to tackle email after everything else is done, you might think early morning is the time of day you’re most likely to make mistakes. But after analyzing a billion words of proofread materials run through their app, the staff at Grammarly determined that the best time to write emails was early. In fact, people who wrote emails between 4 a.m. and 8 a.m. made 18% percent fewer mistakes . Getting emails out of the way first thing in the morning might help you make fewer errors and send more professional business communications. And […]
What kind of marketer are you? Integrated marketing can be approached from many different angles. If you’re a public relations person, you’ll probably anchor your IMC plan from earned media and content marketing. Digital marketers may start with keywords and landing pages. Knowing your home style can help initiate an integrated campaign from the place you know the best, and that can be really important starting out. From brand maven to digital master, social media aficionado to die-hard communicator, there are many types of marketers out there. This makes sense, given how many methods of marketing are available to us in this era. I’ve put together a quick personality quiz to determine which type of marketer you are. In a few questions, you’ll see your marketing strengths and consider which areas may challenge you, too. (Note: the quiz software we use requires getting an email. Don’t worry we won’t share it anywhere!)
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. Earned media is still one of the most powerful tools in an integrated marketing toolkit. With stories at a premium you’ve got to understand not only your customer’s experience, but the unique aspects of the media’s buying cycle as well. Anyone in business today will have to understand and work with the media at some point. Digital marketers may encounter them on social media. New business owners may want media to write about their launch. Brand managers might choose earned media (or native ads) as a way to create or change a perception. For whatever reasons, the media is your customer. We all know that buying cycles are becoming increasingly self-directed and the media is perhaps furthest along in this transformation. For some reason people think that just spewing press releases and pitches at media will work. It doesn’t anymore. Some media folks get as many as 100 to 200 pitches a day, or more. Of all […]
There are about a million reasons why you should attend great marketing conferences in 2017. Everyone needs a place to begin or continue their journey, and a marketing conference is the place to be for networking and education. There are plenty of resources for marketing tips like how to build a strong marketing plan, but being involved in the action is the best way to absorb everything you need for success. With all of the great marketing conferences out there, how do you know which ones are a bust and which ones are the best? We’ve looked at events, speakers, and networking prospects and come up with our picks for seven great marketing conferences for 2017. MarTech. San Francisco – May 9 – 11, 2017. Marketing technology can be overwhelming for those who are just dipping their toes into the water. Take the full plunge and connect with over 2,500 IT execs and managers who will teach you how to create amazing customer experiences and more. Fusion Conference. Washington, DC, June 7 & 8, 2017. What do you want to know? Chances are, you’ll learn it here. Startups, digital strategy, venture capital and marketing technology come together in an innovative and creative forum. […]
As I mentioned last week, January is a great time to write a marketing plan. If you’ve never created a marketing plan before, or if your plan could use a refresh, my free eBook How to Write a Marketing Plan in 15 Minutes a Day makes it easy for you to come up with a plan that will truly benefit your business. As the title suggests, the exercises in the book, accompanied by insight, take just 15 minutes a day. You’ll have a good, actionable plan in about a month if you use this. Beyond that, the book also delves into specific tactics (yes, there’s a difference between strategy and tactics – the book covers that, too!) you can use to grow your business this year. From identifying your best customer to evaluating your existing programs and culling what’s not working, to employing integrated marketing communications to increase marketing ROI, the eBook is full of wisdom that can make 2017 the year your marketing succeeds. Find out more about the eBook or download the PDF and get started. As always, I’m here if you have questions, so comment away!