Too many brands ays have a sole focus on attracting new clients to their business. They completely overlook the customer base they already have. Remember it actually costs a lot more money to attract new clients to the business that it does to achieve repeat business. Most successful companies focus on customer retention as a major stake in their marketing efforts.
Confusion, fear, distress — these are feelings all entrepreneurs have at some point in their careers. Entrepreneurship is filled with risk, and sometimes, the limitless possibilities and abundant dangers become overwhelming. Young business leaders are especially susceptible to a form of paralysis that makes business-related decision-making absolutely impossible. However, failure to make decisions more often results in not choosing a path. Entrepreneurs who feel lost […]
The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts, graphs, and also quick wit and humor. Practice makes perfect, and as a presenter you should not jump into it […]
If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when it comes to getting your brand name out there and bringing in new leads regularly. However, if you really want […]
RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at fostering success. Just as experienced entrepreneurs with a few businesses under their belts know more than a thing or […]
Don’t get left behind. Make sure that you keep your e-commerce marketing agile and supple by adapting to the shifting sands of e-commerce and embracing change. As we move through the first quarter of 2017, here are six key e-commerce marketing tips that you should be applying to ensure that your e-commerce branding is exactly where it needs to be. 1. What’s your multichannel strategy? Multichannel means more sales […]
We all must choose our battles in life, but is mixing politics with business going too far? The Pros of Mixing Beliefs with Business Honey Maid recently experienced a rise in sales after releasing a commercial named Dad & Papa, that shows a happy family with two fathers. Honey Maid has been very proud of their pro-LGBT stance and it has benefited them greatly to do […]