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The Wax-Preneur

Marketing Plans and Customer Experience

If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can significantly improve the efficacy of any marketing campaign. Here are three different aspects to focus on when it comes to improving your customer’s experience:
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New Scholarship Program for Aspiring Women Leaders

We’re excited about the progress women leaders in the workplace have been making this year with news of GM’s C-suite leadership and other announcements like Pepsi’s charge to have women constitute 40% of its management team. Aspiring women leaders may still be discouraged by poor statistics, however. Less than 5% of Fortune 500 companies listed female CEOs in 2018 (source).  Under-representation of women in the business world […]
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Every E-Commerce Website’s Worst Nightmare

If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting challenge. The choices are overwhelming in setting up an e-commerce website ranging from do-it-yourself solutions, seemingly low-price website builders, and pricey developers, to full-service companies. The quotes you will get will range from a few hundred to tens of thousands […]
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Client Retention Techniques For New Businesses

It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid relationships with every single customer you receive so as to ensure that they stick around and improve the overall reputation […]
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Fit Small Business Provides Small Business Big Advantages

America is the land of opportunity and nothing proves that more than the entrepreneurial spirit of small business owners. But as any business owner can tell you, the path to a successful business is long and not without its share of difficulties. Small business owners often dedicate their lives to their businesses. While big corporations are still asleep in their beds, small business owners are […]
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Don’t Become Your Brand’s Worst Enemy

A company’s brand should be strong, clear of purpose, concise in expression, and perhaps even infallible. However, the humans operating it often are not. It is often simple human error, indirection, or even emotion that can start to show the cracks in your brand. Here are a few ways you and your team might end up sabotaging your brand and what you can do about […]
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SEO is Way Easier Than You Think – Here’s Why

A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have the right mentality and the right commitment then there is […]
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Time Management Tips For Project Managers

There are three important factors that come together when determining the success of a project. These are, of course, quality, budget, and time. In this post, we are going to deal with the latter. After all, time management is one of the most difficult things that for any project manager, especially when scope creep kicks in and things go wrong during the project lifecycle. After […]
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