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The Wax-Preneur

The Essential Small Business SEO Audit Checklist

The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take advantage of your new small business’ blank slate internet presence to build a great SEO foundation from the ground up. Get a Baseline for the SEO Audit Before you get […]
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4 Ways Live Chat Can Help Your Business Generate More Leads

Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few years, with the market on track to expand at a compound annual growth rate of 7.98 percent during the interval between 2016 […]
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Creating More Impactful Presentations

How to Make Your Presentations More Impactful By Maurice DeCastro, Mindful Presenter Creating and delivering a presentation is a key part of any career, and a challenge that many people have to face – whether they feel they are ready or not. Delivering a presentation addresses a key fear for many professionals: public speaking. When you’re interested and passionate about a topic, it’s easy to […]
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How to Be a Better Marketer

When entrepreneurs want to learn advanced accounting techniques, they enroll in classes. When entrepreneurs are interested in boosting their knowledge about business finance, they go to school. Yet, when entrepreneurs believe their marketing strategies to be lacking, they tend to power through on their own, perhaps picking up a few tips from the web or asking unqualified workers to take over. Marketing is easily one […]
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The Lost Entrepreneur: Making Decisions When You’re Disoriented

Confusion, fear, distress — these are feelings all entrepreneurs have at some point in their careers. Entrepreneurship is filled with risk, and sometimes, the limitless possibilities and abundant dangers become overwhelming. Young business leaders are especially susceptible to a form of paralysis that makes business-related decision-making absolutely impossible. However, failure to make decisions more often results in not choosing a path. Entrepreneurs who feel lost […]
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Dos and Don’ts of Presenting

The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts, graphs, and also quick wit and humor. Practice makes perfect, and as a presenter you should not jump into it […]
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Want to Grow Your Marketing Business? Here Are Some Top Ways to Go About It

If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when it comes to getting your brand name out there and bringing in new leads regularly. However, if you really want […]
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5 Basic Marketing Rules Young Entrepreneurs Need to Know

RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at fostering success. Just as experienced entrepreneurs with a few businesses under their belts know more than a thing or […]
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