B2B , Digital Marketing
April 5, 2019
4 ways AI can improve your marketing strategy
The future of marketing will be revolutionized by a powerful, nonhuman force: artificial intelligence (AI). Even now, AI and marketing-powered solutions can streamline your marketing efforts and give you an edge on your competition. According to Gartner, AI technologies will be virtually pervasive in almost every new software product and service by 2020. Fear not, as AI is not expected replace you, the marketer, any time soon. It can, however, make your job easier by allowing you to focus your efforts on addressing important challenges by using AI and marketing. How does it work? The following list outlines some of the most significant ways AI can boost campaign success and ROI. Deepen understanding of the consumer Customer segmentation is one of the most substantial areas AI can make a difference in your campaigns. Automated audience analytics capture a thoroughly comprehensive look at your engaged and disengaged consumers, as well as prospective clients. By processing massive amounts of data, AI and marketing technologies offer detailed consumer profiles and extract insights to predict customer behavior patterns. You can easily segment customers to determine precisely who you want to target, what platforms they use and their preferences. A Salesforce study revealed that 76% […]
Content Marketing , Customer Behavior
March 30, 2019
Not just a trend: How to capitalize on experiential marketing
Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions…these are the behaviors of today’s consumers, who don’t want to be bothered with pushy ads or salesmen. They value materialism less and personalization more. So how do you catch their attention? Experiential marketing. According to an EventTrack survey, 65% of people believe that live events and product demonstrations help them fully understand a product better than ads or other methods could. Experiential marketing, often used interchangeably with “event” marketing, uses branded experiences to engage consumers in a personal way. These campaigns center on live, memorable and immersive interactions designed to leave lasting impressions on the customer. The customer then shares with others, creating not only direct, lasting connections for them but also a positive association with your brand. Why experiential marketing is worth your time Regressive though it may seem in the digital age of consumerism, person-to-person interaction between business and customer is in higher demand now than ever before. With technology serving as the primary medium for daily social activity, people place a higher value on face-to-face experiences. An Eventbrite study found that 78% of millennials would choose to spend money […]
Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content on your site. So, let’s get started.
Management Mondays
March 4, 2019
The Right Way To Calculate Marketing ROI
ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every business must know how to calculate and use their marketing ROI for successful ventures. 1. What is marketing ROI? ROI, or Return On Investment, is exactly what it sounds like. It’s the amount of money you receive from a certain investment or venture. Different ventures have different ways of calculating ROI. Real estate has a pretty simple way to calculate how much ROI you get. Take the amount of money you spent on a property, add the amount of money you invested into it to increase its value. Once you sell the home, take out these two values from the profit of selling it and you have the return on investment for the whole process. Basically, you add up the total amount of initial investment and subtract it from the total profit. “Online marketing works much […]
Digital Marketing
February 21, 2019
8 Marketing Podcasts to Listen to in 2019
As the final year of this decade is well underway, it’s pretty awe-inspiring to think back about how our culture – and consequently the marketing industry – has evolved. It can be a challenge to stay current in such an ever-changing field. Blogs, news and social posts can help you stay ahead of the curve but one of the most valuable sources for marketing insight has made itself known in a rapidly growing, new channel – marketing podcasts A recent CBS poll revealed that two-thirds of Americans listen to podcasts at least once in a while. This is compared to just a year ago when less than half of America was tuning in. The podcast platform has skyrocketed in popularity because of its accessibility, even for the busiest of lifestyles. And expert marketers have taken notice. Marketing podcasts offer some of the most beneficial and fresh insight you can find. Create more effective campaigns in 2019 by checking out our list of the 8 top marketing podcasts out there. (Our list of the top marketing books coming soon!) 1. Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing Rainmaker.FM: The Digital Marketing and Sales Network “Copyblogger FM is a […]
Digital Marketing , Social Media
February 19, 2019
Vertical video and what you need to know about IGTV
Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception. Video orientation matters. Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time, people hold their phones vertically. Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user. As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways while watching horizontally oriented videos. What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that […]
Digital Marketing
February 12, 2019
5 Key Digital Marketing Trends for 2019 and Beyond
Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing. Everything from business operations to the web itself is in a dynamic state of progress. Artificial intelligence has opened the doors to personalized campaigns and marketing automation, which have become standard practices. Consumer needs, wants and desires are naturally shifting. The ability to integrate CRM systems and other backend systems with tools like Zapier are creating inexpensive, powerful marketing stacks for smaller businesses. lAs a result, digital marketing trends continue to disrupt the marketing industry. In today’s competitive marketing landscape you can’t afford to ignore the latest digital marketing trends, no matter how small your business is. 5 Digital Marketing Trends to Watch for in 2019 Evolved influencer marketing As the focus of social media marketing shifts to engagement rates, more authenticity, and transparency, it’s time for brands to rethink their influencer strategy. Influencer marketing in 2019 is not about numbers and big names – it’s […]
Digital Marketing , Public Relations
February 5, 2019
4 Reasons to Rethink Your Influencer Marketing Strategies
If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow. This increased focus is in reaction to data that traditional ad campaigns simply aren’t as successful as they once were. 30 percent of internet users predicted to be using ad blockers by the end of 2019. Things haven’t changed much since a 2015 Nielson study revealed the most trusted sources of advertising to be people you know. Branded websites, consumer opinions posted online and editorial content ranked heavily with ads sadly near the bottom of the list. The question successful enterprises are asking themselves is no longer “Should we utilize influencer marketing?” But “How much of our resources will we dedicate to it?” Out of 158 brands surveyed by the ANA, 75 percent utilize influencer marketing, with nearly half of those brands planning to increase funding the following year. Another study by Linqia showed that a majority of marketers plan to spend $25,000 to $100,000 on influencer marketing in 2019. Still hesitant? Consider these four reasons to adjust your influencer marketing approach: Consumer […]
Digital Marketing
January 28, 2019
5 Website Elements That Can Drastically Improve Your Conversion Rates
Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to a broader audience. However, even having said that, there is more to running a website than just driving traffic to it. But the trick is to convert them – and you can do a lot to improve your conversion rates. I mean, sure, getting tons of traffic can do wonders for your business. But if you think about, having truckloads of web visitors won’t do you much if none of them will take out their wallets and start clicking your “Buy Now” buttons. Here are some tips that can help improve your conversion rates.
This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from TryLately.com and the Lately Blog of the Top 50 Social Media and Marketing Blogs to follow of 2018. The new list includes most of our heroes including Marketing Profs, Convince & Convert, Neil Patel and others. We especially loved what they wrote about us: Wax Marketing When you’re looking for straight-forward, direct advice, so you can get started using practical and actionable marketing gold-dust – look no further than Wax Marketing. Articles are expertly communicated and written in a style that gives you everything you need to know, with stellar insight, backed-up with stats and extra resources. The blog doesn’t mess around with any of the other fluffy stuff, it gives you the facts and helps you to get from A to B. Simple! Fave post: How Data-Driven Facebook Marketing can Future Proof Business Nope, we really try NOT to mess around. Be sure to check out all the great blogs on the list!
