Digital Marketing
May 27, 2021
What does Nationwide 5G mean for IoT?
Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities. The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this second installment of the Wax Marketing Blog’s “5G Experience Series”, I will be talking about how the already powerful IoT market will be seeing record-breaking growth in 2021. It’s All About Speed It’s no secret, the success of IoT over the past two decades has come down to how fast it can perform data transfers. When 4G was released, it was meant specifically to enhance mobile data services. It was never optimized to ensure that IoT would have the same improvement nor was it strong enough to handle the billions of devices trying to link to it. That has all […]
Digital Marketing
May 20, 2021
Augmented Reality Meets 5G Technology
One of the hot topic phrases of 2021 has been immersive technology, more specifically, augmented reality (AR). A main contributing factor to the rise of interest and implementation from digital marketers has been the opportunities that 5G creates for the augmented reality industry. In the Wax Marketing Blog’s first installment of the 5G Experience series, we touched on the possibilities that 5G technology presents to the augmented reality industry. In this third and final installment of the series, we will be taking a deep dive into augmented reality and its future in the modern marketing world. What Does 5G Really Do To Improve Augmented Reality? Every marketer wants to implement AR into their campaigns and services in some way. However, with the current speed that 4G offers, network latency becomes the biggest roadblock preventing AR from reaching its full potential. “We have a latency constraint and removing it is one less barrier from making AR more consumable and adoptable,” said Jeff Geheb, CTO at the digital marketing ad agency VML. With 5G removing latency altogether, augmented reality will have the power and speed it needs to reach its full potential. Preparations for 5G Are Already in Motion Across the World […]
We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list, and with 5G, it seems anything is possible. In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers. 5 Ways 5G Will Change Digital Marketing Video Marketing In 2020, mobile video advertising in the United States nearly doubled while still operating on mostly 4G internet speeds. Now, in 2021, the industry anticipates mobile video advertising to rise yet again due to the capabilities of 5G technology. While it currently takes about six minutes to download a 2-hour movie with 4G, it takes around 3.6 seconds with 5G. This dramatic increase in speed allows for video marketing to explore campaigns with higher quality content at a more consistent rate. As higher definition video becomes more accessible on more devices, consumers will be […]
Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the country, they account for 48% of the country’s total workforce. With this being the case, in 2021, one of the biggest concerns regarding the success of most small businesses is the lack of motivation from business owners to adapt to current marketing trends. This opens up the opportunity for big companies like Amazon to crush small businesses. If small businesses can begin to adapt to digital marketing techniques and utilize them in their business plans, there may still be hope. Visual search is a perfect way for small business owners to not only get themselves back on track after COVID-19 restricted their ability to be open, but it may even be a way to garner more success than before the pandemic. In this final installment of our series on visual search, we will dive into how this marketing tactic could be the beacon of hope for small businesses’ fight against the cooperate steamrollers. Adapt or Die As discussed in previous blogs, the younger generations are visually stimulated when making purchases. 62% of Millennials and Generation Z would rather have visual search […]
Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here’s how Amazon, eBay and other e-commerce juggernauts are dominating this new trend: Amazon Amazon is the fastest-growing e-commerce company in the United States. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. According to emarketer.com, the juggernaut of online sales is projected to gross $367.19 Billion in sales this coming year. So it’s no surprise that Amazon would be one of the leaders in visual search marketing. StlyeSnap is the software that Amazon created to enter into the visual search market. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the […]
The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could become a top trend in the digital marketing world. In this blog, we’ll walk you through the basics of what visual search is, and why it is on the cusp of becoming the biggest marketing trend of 2021. What is Visual Search? Simply put, visual search uses Artificial intelligence (AI) technology to help people search for items using real-world imagery as opposed to a text search. When someone performs a visual search, they are searching for a product using an image, which saves them the hassle of typing multiple keywords into a search engine in hopes of finding what they are already currently seeing. Imagine you are on a hike in the woods and come across an animal or flower that you want to know the name of. As we know, it can sometimes be incredibly difficult to describe exactly what you are seeing. Instead, you take a picture of […]
Mobile
March 15, 2021
Using a Smartphone to Create Professional Videos
Being stuck in your house does not imply that you cannot film professional-looking videos. While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the resources available at home. Filming Professional Videos While Working from Home
B2B
March 1, 2021
How the Internet of Things is Revolutionizing Healthcare
The challenges of the COVID-19 pandemic completely upended the way healthcare is administered in the United States and around the world. Experts believe one silver lining to the pandemic is the acceleration of revolutionary advances in medicine and medical care. If there’s anything to expect from a post-pandemic world, it’s a significant change to many forms of providing care.
Digital Marketing , Uncategorized
January 27, 2021
4 Tips For Implementing SEO Strategy Across Your Sales Funnel
A great SEO strategy isn’t just a guiding light to follow — it’s a lantern that draws other people to you as well.
Customer Behavior , Digital Marketing
January 3, 2021
Exciting Trends in Mobile App Development for 2021
Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development. Wearable Technology Wearable tech is growing even more rapidly than the broader mobile market, including everything from fitness tools to smartwatches and a variety of other items. While some of these trends will fizzle out over time, others are here to stay for the foreseeable future. With that in mind, apps for wearable devices are no longer a tiny subset of the mobile app market. Companies in more and more industries can now benefit from dedicating development resources to wearable tech. These items will likely become even more commonplace over the next several years. Mobile E-commerce Sales
