Digital Marketing , Social Media
February 19, 2019
Vertical video and what you need to know about IGTV
Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception. Video orientation matters. Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time, people hold their phones vertically. Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user. As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways while watching horizontally oriented videos. What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that […]
Digital Marketing
February 12, 2019
5 Key Digital Marketing Trends for 2019 and Beyond
Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing. Everything from business operations to the web itself is in a dynamic state of progress. Artificial intelligence has opened the doors to personalized campaigns and marketing automation, which have become standard practices. Consumer needs, wants and desires are naturally shifting. The ability to integrate CRM systems and other backend systems with tools like Zapier are creating inexpensive, powerful marketing stacks for smaller businesses. lAs a result, digital marketing trends continue to disrupt the marketing industry. In today’s competitive marketing landscape you can’t afford to ignore the latest digital marketing trends, no matter how small your business is. 5 Digital Marketing Trends to Watch for in 2019 Evolved influencer marketing As the focus of social media marketing shifts to engagement rates, more authenticity, and transparency, it’s time for brands to rethink their influencer strategy. Influencer marketing in 2019 is not about numbers and big names – it’s […]
Digital Marketing , Public Relations
February 5, 2019
4 Reasons to Rethink Your Influencer Marketing Strategies
If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow. This increased focus is in reaction to data that traditional ad campaigns simply aren’t as successful as they once were. 30 percent of internet users predicted to be using ad blockers by the end of 2019. Things haven’t changed much since a 2015 Nielson study revealed the most trusted sources of advertising to be people you know. Branded websites, consumer opinions posted online and editorial content ranked heavily with ads sadly near the bottom of the list. The question successful enterprises are asking themselves is no longer “Should we utilize influencer marketing?” But “How much of our resources will we dedicate to it?” Out of 158 brands surveyed by the ANA, 75 percent utilize influencer marketing, with nearly half of those brands planning to increase funding the following year. Another study by Linqia showed that a majority of marketers plan to spend $25,000 to $100,000 on influencer marketing in 2019. Still hesitant? Consider these four reasons to adjust your influencer marketing approach: Consumer […]
Digital Marketing
January 28, 2019
5 Website Elements That Can Drastically Improve Your Conversion Rates
Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to a broader audience. However, even having said that, there is more to running a website than just driving traffic to it. But the trick is to convert them – and you can do a lot to improve your conversion rates. I mean, sure, getting tons of traffic can do wonders for your business. But if you think about, having truckloads of web visitors won’t do you much if none of them will take out their wallets and start clicking your “Buy Now” buttons. Here are some tips that can help improve your conversion rates.
This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from TryLately.com and the Lately Blog of the Top 50 Social Media and Marketing Blogs to follow of 2018. The new list includes most of our heroes including Marketing Profs, Convince & Convert, Neil Patel and others. We especially loved what they wrote about us: Wax Marketing When you’re looking for straight-forward, direct advice, so you can get started using practical and actionable marketing gold-dust – look no further than Wax Marketing. Articles are expertly communicated and written in a style that gives you everything you need to know, with stellar insight, backed-up with stats and extra resources. The blog doesn’t mess around with any of the other fluffy stuff, it gives you the facts and helps you to get from A to B. Simple! Fave post: How Data-Driven Facebook Marketing can Future Proof Business Nope, we really try NOT to mess around. Be sure to check out all the great blogs on the list!
Digital Marketing
January 10, 2019
Your Guide For Designing a Virtual Reality App
This past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset. However, despite drawbacks like these, users and business owners alike still believe that VR has a bright future with a lot of potential. Some brands like Sony even saw their sales exceed expectations when it came to the release of their PlayStation VR headset, with over 3 million sold to date. Plus, by 2020, VR technology is projected to generate more than $20 billion in revenue, and reach a global market size of over $209 billion by 2022. Virtual reality, augmented reality and even mixed reality (MR) experiences are expected to dominate the digital space in the coming years. Why? Because 2D just doesn’t cut it anymore! We all remember the fire that Pokemon Go ignited — and it wasn’t just a frenzy, it was an international sensation. Users were enthralled that they could enter the Pokemon universe and interact with Pokemon in the streets, in their offices, and throughout their cities. And although the fire cooled to a slow ember for that game specifically, users still have a fascination […]
Digital Marketing , IMC
December 17, 2018
How to Make Your CTAs Irresistible to Your Site Visitors
Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar, or buy a product. Making irresistible CTAs not only encourages user engagement, but it also generates leads, cultivates customer relationships, and increases your website’s conversion rate. And with how internet-savvy the netizens have become, simply creating a site or a landing page that “looks good” just won’t cut it anymore. If you want to influence them to take action on your offers, you need to have a compelling CTA. In this post, we’ll be taking a closer look at how you can create CTAs for your website that visitors can’t ignore. Ready? Let’s get to it.
Integrated Marketing
November 29, 2018
5 Tips for Giving Holiday Business Gifts
For B2B companies, particularly those in the services industry, deciding whether to send a gift during the holidays can be a difficult decision. Once the precedent has been set, it’s probably necessary to make it a tradition. Deciding what to give can be a pretty challenging endeavor as well. The following are five tips for giving holiday business gifts: Decide the goal for giving a gift. Is it simply to say “thanks for your business?” Do you see it as an opportunity to reinforce or remind clients (or potential customers) about your company? Sometimes it’s simply because all your competitors provide gifts. Whatever the reason, make sure you know what you want to achieve. Simple thank you items don’t have to be expensive or even that memorable. Something that needs to reinforce the brand should be a bit more carefully designed. Determine the recipients of the gift. Are you providing something for the entire office, or is this a memorable gift for an important buyer? Do you need to order 100 or 1000? Understanding the quantities that you need to deliver can help make that decision, as logistics can be tricky with heavier or fragile items, or those that need […]
Digital Marketing , Social Media
November 27, 2018
How Data-Driven Facebook Marketing Can Future Proof Businesses
When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data. The same is true if you intend to do Facebook marketing. Facebook has proven that it has evolved from a mere social networking platform, but to an effective marketing platform as well. This is not only because of the large user base that Facebook has, but also because of the multiple tools that are geared to help make marketing in it more systematic, and more capable of achieving your goals. With that, data-driven Facebook marketing can help you achieve your desired results more efficiently. What is data-driven marketing? Data-driven marketing is making use of relevant data to craft winning marketing strategies. Doing data-driven marketing involves the collection of data from your marketing campaigns, analyzing them, and using them to aid the creation of better campaigns in the future. The data you’ll collect not only involves the demographics of your target market but also how they reacted to your previous campaigns so that you will know how you will design your new marketing campaigns. When done correctly, data-driven marketing can allow […]
Content Marketing , Digital Marketing
October 26, 2018
The Power of Ephemeral Content
At first glance, ephemeral content appears to be yet another buzzworthy trend making rounds throughout the marketing industry. But after making a disparaging remark at PRSA ICON recently, I was schooled by a few marketers who helped me explain why this type of content is so engaging. I’m not alone. ntroduced by Snapchat in 2011 these kinds of stories were met with overwhelming skepticism, as marketers struggled to make sense of this new type of temporarily available content. Traditionally, marketers have always focused on long-lasting, reusable content. Investing valuable resources into a medium that is available only for 24 hours seemed very counter-intuitive to me. However, the growing popularity of social media platforms such as Snapchat, Facebook and Instagram meant that traditional strategies also had to evolve in order to remain effective, and more importantly, relevant. Ephemeral content has become a crucial part of any well-thought-out marketing strategy. What is ephemeral content?
