You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your purpose and what sets it apart from your competitors (which also requires some research of the competition). Once you’ve nailed down your objective, then you can start thinking about how best to communicate it to your target audience. These eight strategies will help you take your brand initiatives to the next level.
Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of the blue for your website. In fact, a font is tied to many different characteristics of your business; you may not even realise. It’s such a small detail that makes a large impact in the digital world of marketing and brand management. Take a look at the top 5 things we’ll go over to help you make a perfect website font choice. Know your brand Your Target Audience Brand Coloring Sizing Pairing fonts for your site
The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in today’s marketplace. In fact, SiriusDecisions reports that 93% of B2B marketing leaders consider account-based marketing extremely important for success.
In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros will help you develop your marketing skills and create more effective campaigns.
A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their clients online reputations are also very important. If your client's online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client's online reputation is just as important as your own online reputation.
The future of marketing will be revolutionized by a powerful, nonhuman force: artificial intelligence (AI). Even now, AI and marketing-powered solutions can streamline your marketing efforts and give you an edge on your competition. According to Gartner, AI technologies will be virtually pervasive in almost every new software product and service by 2020. Fear not, as AI is not expected replace you, the marketer, any time soon. It can, however, make your job easier by allowing you to focus your efforts on addressing important challenges by using AI and marketing.
Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions...these are the behaviors of today’s consumers, who don’t want to be bothered with pushy ads or salesmen. They value materialism less and personalization more.
Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content on your site. So, let’s get started.
ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every business must know how to calculate and use their marketing ROI for successful ventures.
As the final year of this decade is well underway, it's pretty awe-inspiring to think back about how our culture - and consequently the marketing industry - has evolved. It can be a challenge to stay current in such an ever-changing field. Blogs, news and social posts can help you stay ahead of the curve but one of the most valuable sources for marketing insight has made itself known in a rapidly growing, new channel - marketing podcasts.