Three weeks into the New Year, and I know that the idea of setting New Year’s resolutions has been beaten into the ground. So forgive me, because it’s time to look at making those commitments one more time, but this time with your blog. If you set realistic goals for your blog in 2011, you will accomplish them, which is more than can likely be set for your other new resolutions (gym, eating, time off the computer…need I say more?) So what should those blog goals be?
1. Start blogging – okay, it’s a little obvious…but if you’re not blogging already and can’t carve the time out to blog yourself, hire a pro blogger to write for your business because this is pretty important and that’s not my bias talking.
2. Commit to post frequency – if you’re blogging for your business yourself, you’re probably not consistent. One week you may post 4 times, the next 2 times, and the one after that, you may not post at all. Commit to the post frequency and make it a priority.
3. Vow to plan ahead – don’t just fly by the seat of your pants with every post. By setting this goal, you’re also more likely to accomplish plausible resolution #2. This means coming up with topics and choosing your sources before you sit down to write.
4. Draw in more readers – set a specific traffic increase goal for 2011. If you’re not seeing growth with your strategy over the first couple of months, then revise it. Don’t maintain the status quo just because it’s become your routine if it’s not working.
5. Step out of your comfort zone with topics – if you’re always blogging about things that seem ‘safe’ to you because there’s no controversy surrounding them or you know that no one can possibly accuse you of being wrong, then it’s time to branch out. You may get some backlash, but the best points stimulate passion of both the positive and negative variety and it’s not a bad thing. Let go of the fear this year!
6. Bring in guest posters – want to get another voice on your blog? Ask around and see who might have interest. That person you’ve been nervous to ask might just be dying to share the spotlight with you!
7. Get people talking – if your previous goals have related strictly to driving in a specific number of readers, then pledge to produce content that’s going to get people commenting and engaging.
Setting any of the above goals will get your blog on the right track for 2011, but remember, make them realistic. With blogging, progress can be gradual. Saying you want to increase traffic by 10% is far more attainable than pledging to reach 20,000 independent page views when you had 1,000 in 2010.
Now that you have some ideas, we’d like to know what your blog goals for 2011 will be!