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90 results found for: How to Pitch
There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.
Write a pitch that is short and gets to the point FAST. I always start with the phrase "I'm suggesting a segment on..." I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.
Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern communications world, personas are incredibly helpful but not often used. One area where they can add the most to a communications campaign is during the actual pitch process. Using personas for pitching is something that can boost what I call the “pitch to placement ratio” enormously. In this post, I’ll explain how to develop the five main types of media personas. In addition, I’ll provide a list of questions to help create pitch plans based on that information. My presentation is embedded below as well. Let’s examine the problem. Public relations people have been in effect communications “salespeople” for years. Their job has been to develop relationships with key media personnel, introduce story ideas and pitch their clients’ products, people and/or services as part of the story. Before the internet, social media and content marketing public relations played a key role in the ideation and development of media stories. But all that has changed. Factors like the explosion of blogs and other media outlets, reporters that are either changing jobs […]
With increasingly fewer editorial hits available from traditional print, our own platforms need to prop up newer clients' placement lists. If a client is newer to social media, we're expected to add the necessary reach through our own accounts which are expected to be substantial.
Just got this infograph from The Idealists blog There’s some great contrarian advice in here!
Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer...and again it's now a 'warm' pitch instead of a cold call
Get the media's attention by getting to the point and knowing what you want.
I know I've harped on these points many times but just once more, here's what will get their attention: Be creative. Many media people are bored and anything that makes them laugh or scratch their head will get noticed. Tell the backstory not the benefits of your product. Make it sound fun/quirky/strange etc. Be quick and to the point. Hook them with something fun/quirky/strange and then quickly tell them what you want. Have a GREAT subject line that draws them in. We've had people use ours as the eventual headline of the story.
Marketers know the power of moms - Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending.