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90 results found for: How to Pitch
If you invest some time you may find some huge payoffs down the road. Here are some simple steps to engaging media via Twitter.
What's wrong with this pitch?
Getting an editor's attention can be key to promoting your product, book or service. In the last couple of years, we've started doing things a little differently here at Wax...and I'd like to share some of the creative ways we get an editor's attention.
Read how to pitch bloggers on this excellent post at Problogger.net
To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things - more importantly it has an incredible reach all on its own.
Okay, this is also a thinly-veiled – well I guess it’s not veiled at all now – attempt to get more followers on twitter. I’m waxgirl333, in case you didn’t know. But the 5 million people on twitter are learning a valuable lesson – how to communicate your message in 140 characters or less. People still write pitches the old fashioned way. We used to call the reporter, get them interested, and then send a long backgrounder with all the detail. And today many of the old school publicists still send out horrifically long emails as their first contact. Guess what? If you can’t get them hooked in the first sentence these days, you’re done. They won’t read the rest unless they know you very well or they are incredibly bored. You’ve got to have a good hook. That hook may not have much to do with the rest of your message. Or it may be a tiny detail that just happens to grab attention. For example, I got a ton of hits about a successful restaurant chain by telling the reporters that the owner had to sell her car to come up with the money to buy her first cafe. […]
You wouldn’t believe how many people pitch me without even telling me the name of the company in the email.
Okay, I feel justified in talking about Sarah Palin’s hair for two reasons – one, I am a publicist and creating an image includes the entire persona, not just the words. Second, if the world of warcraft website can mention it, so can I. (Have you SEEN that site?) My guess is that they put Palin’s hair up into that horrid little ponytail thing in order to make her look older and more distinguished. These would be guys making that decision, since every woman I know wants to rip that thing off her head. Only in Alaska would someone go to a professional job with that Flintstones hairdo. NOW it’s down so that she seems more approachable. And possibly because they found out that she looks more like Betty Rubble (complete with doofy Barnie/Todd husband) than a candidate for the vice president. Do you think I’m harsh? You should hear the gossip that doesn’t get in the magazines. Or the way that producers and other media hosts write off potential guests for the smallest infraction – whether it’s a weird ponytail, too darkly lined lips or too much Botox, it’s a high def world. Forget how much it hurts to be criticized. […]
Lord help all those poor journalists who get deluged by a new group of savvy "offline" marketers.
Flacks get a lot of, well, FLACK. Some of it deserved and some of it not. If you're a new product, new author, small business or otherwise lower profile brand it can take a long time to establish a media footprint, digital or otherwise. Getting placements right away isn't always the best measurement as things can take a long time.
It's time to give new buyers of public relations services a checklist for separating the rock stars from the ones with rocks in their head.
