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Wax Marketing Blog

Offline marketing is just a new name for PR

Oh my god we can market in a NEWSPAPER

I’ve been hopping into the internet marketing forums to learn more about SEO for blogs lately. Suddenly I started seeing all these online gurus touting the benefits of making loads of money in “offline marketing”. Huh?

So get this…the online marketers are now claiming that folks can make “5 figures in one deal” in offline marketing. Offline marketing, as far as I can tell, is basic public relations. Get on the radio, get on TV as an expert, get mentioned in a newspaper….it’s PR, folks. It’s like calling it Spanx, instead of a girdle. Same old thing it just SOUNDS better.

One “how to” article touted the amazing idea of getting your website mentioned in a…wait, you’re going to love this…CHAMBER OF COMMERCE NEWSLETTER. Boy that’s innovative. In fact, econsultancy.com has an article that displays the shocking news that most people find out about online sites through traditional means.  They also have a one-day class on “intro to offline marketing principles” in which you also learn how to pitch tv, radio and print…all in just one day. Lord help all those poor journalists who get deluged by a new group of savvy “offline” marketers.

Pardon my sarcasm, but this is just the kind of thing that gives us all a bad name. What these guys are claiming is easy is what many of us have spent years learning how to do – integrate our traditional marketing and media campaigns with a strong online foundation. Those of us who have worked on integrated campaigns know that it’s the combination of marketing techniques that really accelerates results. And believe me, PR is not the type of thing that can be done by some guy on his computer in the middle of the night. I’m not saying it’s always rocket science, but it does take some work and a bit of know-how. Here’s an example of one of the new “offline marketing pros”. Be careful, it’s hard to leave the site.

Please excuse me, I need to go back to DigitalPoint and learn how to be an internet marketing guru now. They say it’s really easy.

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8 Comments

  1. USB Memory Direct Says :
    Posted on May 4, 2010 at 4:08 pm

    It’s always good to take a step back whenever you hear somebody talking about making “5 figures in one deal”. While offline marketing can have its advantages, one cannot rely on this means of marketing without the skills and support of those who have been dealing with PR for years. When it comes to allocating resources, one should focus on what they know best, rather than trying whichever approach is being thrown around and trendy at the moment. There are a plethora of ways to get noticed both online and offline, but choosing a direction comes down to what makes the most sense for that company.

  2. Nutrition Degree Says :
    Posted on May 4, 2010 at 4:25 pm

    I always take these kind of schemes with a grain of salt. The best thing to do is listen to the sources, like Google or other renowned SEO gurus. No one wants to deal with spam, which is generally the product of inexperience. I’m sure companies that are serious about their marketing won’t embark on a campaign they don’t understand.

  3. Zahnaufheller Says :
    Posted on May 8, 2010 at 4:43 pm

    It is like when this whole online marketing started we all forgot how to do things in the real world haha or maybe they just wanna sell very old ideas as new ones to earn even more money with newbies that will buy any program around.

    Solution: Don’t listen to gurus and think for yourself if they made it so can you.

  4. small business marketing consultant
    Posted on May 15, 2010 at 7:41 am

    HI,
    Becoming an internet marketing guru can be more profitable I guess than being a traditional marketing leader. I believe in doing things newly.

    Thanks,
    Daniel

  5. backlinks
    Posted on May 15, 2010 at 8:57 am

    I actually enjoyed reading through this write-up.Thanks.

  6. small business marketing consultant Says :
    Posted on May 15, 2010 at 10:49 pm

    Hi,
    Offline marketing is also hitting the charts as its growing importance with few of its best running techniques. Everything about offline marketing is amazing including the social meetings.

    Thanks,
    Mar

  7. small business marketing consultant
    Posted on May 17, 2010 at 4:37 am

    Oh… what can I say about offline marketing? Offline marketing is going to rock in coming days after all looking at its impact online marketing is also learning new wizards.
    Thanks
    judith

  8. Alice Springs Accommodation Says :
    Posted on May 25, 2010 at 8:14 pm

    i was taught in University (15 years ago) that marketing is a continually changing beast. When moving house the other day – I found all my old text books and had a flick through. Marketing is the same… just the people who tell you its ever evolving change.

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