Native advertising
Every time I start to write a blog post, it seems like Copyblogger gets there first.
Which is ok by me it’s less work and I’m pretty lazy. They posted a great piece on native advertising (fancy new word for advertorials) today. Here’s a quick excerpt and a link for your convenience!
12 Examples of Native Ads (And Why They Work)
Despite all the hype, native advertising remains a fuzzy concept for most marketers.
According to our 2014 status report:
- 49 percent of respondents don’t know what native advertising is
- 24 percent are hardly familiar with it
- Another 24 percent are somewhat familiar
- Only 3 percent are very knowledgeable
So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.
Let’s get going. Click here for the rest of the article.
Related Posts
- Five Martech Tools to Help Boost Collaboration for Distributed Teams ( December 31, 2020 )
- Customer-first Marketing: 4 ways to know thy customer and capitalize on their interests ( October 8, 2019 )
- A Beginner’s Guide to Using APIs For Business ( August 21, 2019 )
- Top 3 types of native advertising still worthwhile in 2019 ( July 24, 2019 )
Subscribe
Prefer to subscribe by email? Click here.
What We’re Reading NOW
Recent posts
-
4 Tips For Implementing SEO Strategy Across Your Sales Funnel
January 27, 2021 at 1:09 pm
-
Exciting Trends in Mobile App Development for 2021
January 3, 2021 at 11:10 am
-
Five Martech Tools to Help Boost Collaboration for Distributed Teams
December 31, 2020 at 12:30 pm
-
2020
December 29, 2020 at 1:14 pm
-
Media Sensationalism in a Not-So-Sensational Time
September 28, 2020 at 11:03 am
Categories
- B2B
- Campaign of the Month
- Content Marketing
- Customer Behavior
- Digital Marketing
- Ecommerce
- How to Pitch
- IMC
- Integrated Marketing
- Management
- Management Mondays
- Mobile
- Mobile Marketing
- News
- Nonprofit
- Personal
- Project Management
- Public Relations
- Sales
- SEO
- Small Business
- Social Media
- The New Entrepreneur
- Time Management
- Uncategorized
- Young Voices
Leave a reply