Wax Marketing Blog

Native advertising

Every time I start to write a blog post, it seems like Copyblogger gets there first.

Which is ok by me it’s less work and I’m pretty lazy. They posted a great piece on native advertising (fancy new word for advertorials) today. Here’s a quick excerpt and a link for your convenience!

12 Examples of Native Ads (And Why They Work)

Despite all the hype, native advertising remains a fuzzy concept for most marketers.

According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable

So, given the lack of awareness (and people mistaking it for other things, like sponsorship), we thought it would be a good idea to walk you through about a dozen examples of native advertising — and why they work.

Let’s get going. Click here for the rest of the article. 



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