Few agencies or consultants are implementing IMC strategies to their fullest capability. Bonnie Harris is one of the only IMC strategy experts who understands the complete continuum of Integrated Marketing Communications - from creating measurable objectives, to cross-channel strategies, to the best sets of linked tactics and continuous campaign improvement through long-term and iterative measurement.
Most IMC strategies blow traditional marketing out of the water in terms of results. The key lies in continuously finding and implementing strong strategies and linked tactics. Learn more on how applying an IMC Campaign can move your marketing forward!