“Content marketing is a marketing technique that creates and distributes relevant and valuable content to attract, acquire an engage a clearly defined and understood target audience with the objective of driving profitable customer action.”
Creating, curating and distributing content accelerates inbound lead generation, raises brand awareness, provides credibility for a brand or individual, and increases the chances for traditional press coverage as well. Wax Marketing has provided content marketing services to organizations for years.
Our Content Marketing Services Include
Content Marketing Strategy
For B2B and B2C products and services
Development and management for experts, authors and key organization personnel
Channel selection and distribution process definition
Measurement implementation, review and refinement of strategy on an ongoing basis
Brands must engage in content marketing to maintain a competitive edge, decrease cost of leads and maintain credibility. Email Bonnie Harris to find out more about accelerating your content marketing initiatives.