Integrated Marketing Communications and PR Services Including:

Integrated Marketing Communications Strategy & Implementation

Wax Marketing has developed integrated marketing communications services strategies that result in revenue, not just impressions. We define strategies that meet the overall objectives of the campaign and the organization. Focus your marketing efforts with a well-defined, cost-effective marketing communications services plan from Wax Marketing.

Content Marketing Services

Content marketing drives branding and lead generation in the most cost-effective manner possible because it uses social media and other inexpensive digital marketing channels. More than half of small businesses incorporated content marketing into their integrated marketing communications strategy in 2016. Click to find out more about Wax Marketing’s proven Content Marketing Services.

Social Media Strategy and Implementation

Wax Marketing uses the latest in social media messaging tactics to extend, support and initiate and measure marketing and public relations campaigns. We have strong relationships in the social media realm, and regularly work with  bloggers and major influencers to build deep and lasting digital footprints.

Traditional and Digital PR Services

Wax Marketing has provided digital PR services for clients ranging from popular Huffington Post blogger and legal expert Dr. Charles Reid to leading edge tech companies like Sidelines and Insite Software. Our approach provides a blend of traditional public relations including national broadcast and print with online marketing and media. Influencer marketing and outreach via social media are just two strategies Wax Marketing has been using for years to achieve great brand reach for our clients. Recent placements include The New York Times, Wall Street Journal, CNN, Huffington Post and Mashable.

Crisis Communications

Bonnie Harris provides counsel and strategic services to brands, leaders and organizations in challenging and changing environments. She has a unique perspective that creates a thorough understanding of all potential impacts of a crisis. From personal crisis at the leadership level to security breaches, Bonnie’s experience is unparalleled and her guidance is priceless.

Digital Marketing

Integrated marketing communications requires strong knowledge of digital PR and marketing tools and tactics.  Wax Marketing often designs digital campaigns to support earned and owned media campaigns and achieve stronger ROI overall.