Integrated Marketing Communications and PR Services Including:
Integrated Marketing Communications Strategy & Implementation
Wax Marketing has developed integrated marketing communications services strategies that result in revenue, not just impressions. We define strategies that meet the overall objectives of the campaign and the organization. Focus your marketing efforts with a well-defined, cost-effective marketing communications services plan from Wax Marketing.
Content marketing drives branding and lead generation in the most cost-effective manner possible because it uses social media and other inexpensive digital marketing channels. More than half of small businesses incorporated content marketing into their integrated marketing communications strategy in 2016. Click here to find out more about Wax Marketing’s proven Content Marketing Services.
Traditional and Digital PR Services
Wax Marketing has provided digital PR services for clients ranging from popular Huffington Post blogger and legal expert Dr. Charles Reid to leading edge tech companies like Sidelines and Insite Software. Our approach provides a blend of traditional public relations including national broadcast and print with online marketing and media. Influencer marketing and outreach via social media are just two strategies Wax Marketing has been using for years to achieve great brand reach for our clients. Recent placements include The New York Times, Wall Street Journal, CNN, Huffington Post and Mashable.
Bonnie Harris provides counsel and strategic services to brands, leaders and organizations in challenging and changing environments. She has a unique perspective that creates a thorough understanding of all potential impacts of a crisis. From personal crisis at the leadership level to security breaches, Bonnie’s experience is unparalleled and her guidance is priceless.
Integrated marketing communications requires strong knowledge of digital PR and marketing tools and tactics. Wax Marketing often designs digital campaigns to support earned and owned media campaigns and achieve stronger ROI overall.