I started to write a post about pitching bloggers, but then I found an excellent piece by Darren Rowse at ProBlogger.net. Why reinvent the wheel? Although this was written in 2007, the advice is still 100% sound. I’ve included the first paragraph and a link to the rest of the article. Read the comments too – they’re a treasure trove of information as well!
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How to Pitch to Bloggers – 21 Tips
One of the challenges that many bloggers face once they become established and grow a profile in their niche is that they become the target of ‘pitches’ – or people emailing to ask them to do ’stuff’.
These ‘pitches’ can be on any number of fronts including:
announcing new products/services in the hope of being linked to or reviewed
asking for permission to use content
exploring potential partnerships
suggesting links to posts on other blogs
asking for guest posts
request for an interview
The list goes on. Some bloggers get ‘pitched to’ hundreds of times each week (some get hundreds per day!) and so if you’re looking to approach a blogger with some kind of pitch it is worth thinking carefully about how you do it.