This one has it all for a small business. Great non-profit tie-in, local celebrity, daredevil stunt and strong multimedia provided. The company actually sent me “embargo’d” information ahead of time and built buzz with many bloggers and other media folks. It qualifies as news and small business promotion, you really can’t go wrong with that. See what you think?
Iconic TV Weatherman Michael Fish B.A.S.E Jumps for Climate Change
Michael Fish MBE, the iconic British TV weatherman, has completed a B.A.S.E. jump from a London tower block to raise awareness of climate change.
Fish, who is 68 years old and, made the freefall jump from the rooftop, landing by parachute on the ground more than 200 feet below. Fish trained with experienced urban B.A.S.E jumpers prior to the jump.
Eco fashion brand Rapanui captured the event on video and has released the footage online to support Fish in drawing attention to the issue.