Wax Marketing Blog

Great small business promotion across the pond

This one has it all for a small business. Great non-profit tie-in, local celebrity, daredevil stunt and strong multimedia provided. The company actually sent me “embargo’d” information ahead of time and built buzz with many bloggers and other media folks. It qualifies as news and small business promotion, you really can’t go wrong with that. See what you think?


Iconic TV Weatherman Michael Fish B.A.S.E Jumps for Climate Change

 Michael Fish MBE, the iconic British TV weatherman, has completed a B.A.S.E. jump from a London tower block to raise awareness of climate change.
Fish, who is 68 years old and, made the freefall jump from the rooftop, landing by parachute on the ground more than 200 feet below. Fish trained with experienced urban B.A.S.E jumpers prior to the jump.

Eco fashion brand Rapanui captured the event on video and has released the footage online to support Fish in drawing attention to the issue.



  1. Benjamin Cook
    Posted on August 22, 2012 at 3:06 pm

    I very clever idea indeed. I wonder if someday we’ll be able to find Rapanui apparel in the United States – looks like they’re still a pretty small operation in the U.K. By sending you the sneak peak of the video maybe they’re looking to generate some international buzz.

  2. Andrew Simpson Says :
    Posted on August 27, 2012 at 6:02 am

    Articles with informative content like yours are a breath of fresh air. I thoroughly enjoyed every thought you made in your material. I am with you on your original views and unique content. Thank you.

  3. Rob
    Posted on August 28, 2012 at 6:49 am

    Old man….

  4. A Nolan Says :
    Posted on September 1, 2012 at 3:54 am

    An admirable guy indeed – thanks!

  5. Emma@Mobile Device Management
    Posted on September 21, 2012 at 3:06 am

    Excellent article! Love this…Thanks for sharing!

  6. nutritional products
    Posted on October 8, 2012 at 6:43 am

    Really that’s great post..

  7. Joey Says :
    Posted on November 22, 2012 at 4:30 am

    I am with you on your original views and unique content. Thank you. http://www.hqew.net

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