Wax Marketing Blog

The content you write on social media, email and other day-to-day messaging channels is extremely powerful. But common writing errors often lead a bad impression, permanently. As they say, the pen is more powerful than the sword. If your content is good it will have a long-lasting effect and your readers will start believing what you say. For the content to be impactful it has to be devoid of any typos or grammatical errors.

Grammar errors can send a message that you’re not smart, not responsible or even that you don’t know what you’re talking about. Things as simple as using “your” when it should be “you’re” can take away your credibility in a hurry. Studies show it only takes a fraction of a second for a person to lose interest in your content after reading typos and grammatical errors.

Our friends at Walker Stone came up with some common writing errors that people often make – that can change the meaning of a whole sentence. The list is given in this infographic with a breakdown of such errors and their respective solutions. Hopefully, it will help you in your future writing endeavors and you are able to succeed in making your strategy for social media work.