Content Marketing , Customer Behavior
March 30, 2019
Not just a trend: How to capitalize on experiential marketing
Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions...these are the behaviors of today’s consumers, who don’t want to be bothered with pushy ads or salesmen. They value materialism less and personalization more.
Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content on your site. So, let’s get started.
Management Mondays
March 4, 2019
The Right Way To Calculate Marketing ROI
ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every business must know how to calculate and use their marketing ROI for successful ventures.
Digital Marketing
February 21, 2019
8 Marketing Podcasts to Listen to in 2019
As the final year of this decade is well underway, it's pretty awe-inspiring to think back about how our culture - and consequently the marketing industry - has evolved. It can be a challenge to stay current in such an ever-changing field. Blogs, news and social posts can help you stay ahead of the curve but one of the most valuable sources for marketing insight has made itself known in a rapidly growing, new channel - marketing podcasts.
Digital Marketing , Social Media
February 19, 2019
Vertical video and what you need to know about IGTV
Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.
Digital Marketing
February 12, 2019
5 Key Digital Marketing Trends for 2019 and Beyond
Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing.
Digital Marketing , Public Relations
February 5, 2019
4 Reasons to Rethink Your Influencer Marketing Strategies
If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow. This increased focus is in reaction to data that traditional ad campaigns simply aren’t as successful as they once were. 30 percent of internet users predicted to be using ad blockers by the end of 2019. Things haven’t changed much since a 2015 Nielson study revealed the most trusted sources of advertising to be people you know. Branded websites, consumer opinions posted online and editorial content ranked heavily with ads sadly near the bottom of the list. The question successful enterprises are asking themselves is no longer “Should we utilize influencer marketing?” But “How much of our resources will we dedicate to it?” Out of 158 brands surveyed by the ANA, 75 percent utilize influencer marketing, with nearly half of those brands planning to increase funding the following year. Another study by Linqia showed that a majority of marketers plan to spend $25,000 to $100,000 on influencer marketing in 2019. Still hesitant? Consider these four reasons to adjust your influencer marketing approach: Consumer […]
Digital Marketing
January 28, 2019
5 Website Elements That Can Drastically Improve Your Conversion Rates
Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to a broader audience. However, even having said that, there is more to running a website than just driving traffic to it. But the trick is to convert them – and you can do a lot to improve your conversion rates. I mean, sure, getting tons of traffic can do wonders for your business. But if you think about, having truckloads of web visitors won’t do you much if none of them will take out their wallets and start clicking your “Buy Now” buttons. Here are some tips that can help improve your conversion rates.
This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from TryLately.com and the Lately Blog of the Top 50 Social Media and Marketing Blogs to follow of 2018. The new list includes most of our heroes including Marketing Profs, Convince & Convert, Neil Patel and others. We especially loved what they wrote about us: Wax Marketing When you’re looking for straight-forward, direct advice, so you can get started using practical and actionable marketing gold-dust – look no further than Wax Marketing. Articles are expertly communicated and written in a style that gives you everything you need to know, with stellar insight, backed-up with stats and extra resources. The blog doesn’t mess around with any of the other fluffy stuff, it gives you the facts and helps you to get from A to B. Simple! Fave post: How Data-Driven Facebook Marketing can Future Proof Business Nope, we really try NOT to mess around. Be sure to check out all the great blogs on the list!
Digital Marketing
January 10, 2019
Your Guide For Designing a Virtual Reality App
This past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset. However, despite drawbacks like these, users and business owners alike still believe that VR has a bright future with a lot of potential. Some brands like Sony even saw their sales exceed expectations when it came to the release of their PlayStation VR headset, with over 3 million sold to date. Plus, by 2020, VR technology is projected to generate more than $20 billion in revenue, and reach a global market size of over $209 billion by 2022. Virtual reality, augmented reality and even mixed reality (MR) experiences are expected to dominate the digital space in the coming years. Why? Because 2D just doesn’t cut it anymore! We all remember the fire that Pokemon Go ignited — and it wasn’t just a frenzy, it was an international sensation. Users were enthralled that they could enter the Pokemon universe and interact with Pokemon in the streets, in their offices, and throughout their cities. And although the fire cooled to a slow ember for that game specifically, users still have a fascination […]
