Wax Marketing Blog

Becoming tactically strategic in your marketing

It’s January 9th and I’m having a hard time believing that it’s been over a month since I asked you to create your “best tactics” list.  CRA-ZEE how time flies during the holidays. So, did you do it? Have you trashed any old things that you really couldn’t tell were creating customers or revenue for you? Wondering why the hell I asked you to do that and never followed up?

It’s really hard to focus on strategy when you’re juggling a million things a day. But you have to. Sometimes it’s just easier to review the tactics that worked and build your strategy from the ground up, then pull strategies out of thin air. The purpose of this exercise is to look at the tactics that worked and decide on the overall strategy these tactics contribute to. THEN you can brainstorm more tactics that fit into that strategy. Thereby giving you a much more targeted approach that has a higher likelihood of success. 

So I got a reader to send me her list of good tactics from 2011, so I could show you how to define strategies from that list. Here are a few of the tactics that worked for her:

– online advertising on local mom sites

– posting recipes on a facebook fan page for the business

– guest blogging on local event sites

– emailing all her friends and customers on a regular basis with interesting news and content

Based on this list, I would say a strategy that is working for her is:

maintain consistent communication to target customers (moms) with a blend of advertising and content

At this point I would then try to determine more ways she could maintain that communication. Maybe a monthly newsletter that’s a little more consistent. If she likes to write, she could consider a blog. What do you think? Are you starting to understand the difference between strategy and tactics? I’m going to do more on this at the end of the week so keep thinking.






  1. Aluguel de Geradores Says :
    Posted on January 9, 2012 at 1:06 pm

    Another excellent blog post. Thanks for pulling this all together for us.

  2. How To Blog To Make Money
    Posted on January 10, 2012 at 5:33 am

    Informative blog thanks for the share.
    good marketing article

  3. Jones
    Posted on January 12, 2012 at 1:03 am

    Thanks for the good marketing tactics.. Interesting considerations..

  4. miami urology
    Posted on January 12, 2012 at 7:06 pm

    It always pays to have a system to follow. If we have a system, and we trust that system then follow it. Good things happen.

    It’s also worth trying to explore our options and see what works for us, then work from there. Marketing is such a huge cover and it takes time to know what works for us and what doesn’t.

  5. Durraj
    Posted on January 13, 2012 at 1:23 am

    I am new to your website, found it really interesting, informative and helpful..

    Keep up the Good Work

    Thanks a lot 🙂

  6. maria Says :
    Posted on January 13, 2012 at 8:35 am

    very good marketing post… thanks

  7. Umrah Packages
    Posted on January 14, 2012 at 6:17 am

    Interesting information and I am totally agreed with you that making and reviewing a strategy is really a tough job but you have to make and follow strategies to get long-term success. Also best strategy for me is to communicate and build relations with your customers.

  8. Blogger Says :
    Posted on January 14, 2012 at 6:20 pm

    Good idea,thaks for marketing post tactically strategic information.

  9. Graham Matthews Says :
    Posted on January 14, 2012 at 10:15 pm

    Great informative blog post! I just shared with my network!

  10. Business Directory
    Posted on January 15, 2012 at 9:04 am

    I believe that the email message is a very important marketing.

  11. how to start a blog Says :
    Posted on January 15, 2012 at 9:59 am

    Great post. Instead of creating newsletters it´s also good to tweet part of new articles using Twitter. If the tweet is interresting, people will come to your website and read the whole article.

  12. Mikroautobusu Nuoma
    Posted on January 22, 2012 at 5:32 am

    An excelent blog! I really enjoy this website 🙂

  13. urmah packages
    Posted on January 23, 2012 at 4:57 am

    Another wonderful and informative blog post. This is the key to plan properly to work out at your marketing campaign. I think that becoming tactically strategic is the best key to get out of your investments.

  14. cheap umrah packages
    Posted on January 23, 2012 at 4:59 am

    I am waiting for another informative blog post from you at this topic.

  15. Adrianne Golla
    Posted on February 29, 2012 at 3:09 am

    I don’t think emailing people a good idea, it would be a spammy annoying email if they don’t subscribe to our newsletter.

  16. Chemical Peel
    Posted on April 8, 2012 at 11:47 pm

    Excellent Blog. I really have to admire the quality of this information posted.

  17. Hajj and Umrah Toure Says :
    Posted on November 10, 2012 at 3:53 am

    Thanks for sharing good informative post in your blog. I like it. Great job.

  18. Amina
    Posted on September 5, 2013 at 6:04 am

    Great post! Thanks for sharing good post.

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