Wax Marketing Blog

A simple B2B vs B2C marketing comparison

Sometimes I wonder if B2C clients would be a lot more glamorous. I was the Oscar Meyer Wiener Man once at a festival – B2C marketing. Years later I wore the Reggie the Registry Eagle costume at an IT services conference – B2B marketing.

No little kids came up and kicked me in the shins when I was wearing the eagle costume.  That’s always what I remember when I think about doing more B2C marketing. It’s sexier but a lot more painful in the long run.



  1. Ascentive
    Posted on June 29, 2012 at 8:12 am

    Some people have no understanding for the hard work of a small business and show no appreciation of the quality of product and service they are getting.
    Someone who owns a business brings a different mindset to the table and has to be dealt with in a different way.

    I guess it is a give and take sometimes.


  2. Jose
    Posted on June 29, 2012 at 12:22 pm

    That is right!

  3. George Says :
    Posted on July 4, 2012 at 7:47 am

    You got that right, only small businesses appreciates quality products from another small business.

  4. hesham Says :
    Posted on July 5, 2012 at 10:47 am

    I have been looking for such information that i found in your article.

  5. Emel
    Posted on July 10, 2012 at 10:37 am

    From my vantage point, B2B is far more sexy than B2C. B2B salesmen’s budgets to entertain clients far exceed that of any B2C. It also takes less effort. B2B is more of a rational decision. I have an easier time explaining to someone or getting them to acknowledge the fiscal advantage to choosing my product, whereas B2C is more emotional. It may not make the best fiscal sense and is a more difficult close.

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