Sometimes I wonder if B2C clients would be a lot more glamorous. I was the Oscar Meyer Wiener Man once at a festival – B2C marketing. Years later I wore the Reggie the Registry Eagle costume at an IT services conference – B2B marketing.
No little kids came up and kicked me in the shins when I was wearing the eagle costume. That’s always what I remember when I think about doing more B2C marketing. It’s sexier but a lot more painful in the long run.