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Wax Marketing Blog

Analyzing your blog statistics

With a new year here, it’s the time that most businesses review the strategies that they used last year and come up with the game plan for 2011. One of the important things to look at when you’re determining what worked and what didn’t on your blog is your statistics.  You know I’m not just about the numbers, but there are specific things you can look at to get insight into how your readers feel about the content you’re producing.

1.     Which topics your readers are looking for – this one is pretty simple to judge. The posts that have the most direct traffic are the ones that people are most looking for.

2.     Which posts are most enjoyed – take a look at how long people are spending looking at each post.  The posts that were only glanced at for a few seconds clearly weren’t especially appealing. Thirty seconds or more at least means they gave it a glance, and a minute or more means they were reading and processing what you wrote. It could be a combination of the topic and the style that makes a post appealing!

3.     If a post was stimulating – if you’ve gotten a lot of comments, it’s fair to say you’ve either written something genius or really hit a nerve. Either is good.

4.     If  you have regular readers – those that find your blog by searching for a specific topic will land on that blog post itself, not the main blog page (yourwebsite.com/blog or blog.yourwebsite.com). Those that visit your main blog page directly are either searching for your business’ blog, going to it after they’ve already landed on your website, or they’re return visitors. Of course, if you want you can dig a little deeper and find out which of those scenarios are true of your readers, but it any case, you know you’ve got a captive audience of regular readers by looking at how many people go directly to your blog. Subscription numbers can also provide this insight, but not everyone who subscribes reads, and not everyone who reads subscribes.

5.     Effective SEO posts – you know you’ve got a strong, keyword rich post when it’s still getting a substantial number of visits even when it’s no longer new.

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13 Comments

  1. Bob Stanke Says :
    Posted on January 4, 2011 at 12:08 pm

    I am a big stats junkie to begin with (mostly thanks to my love for sports), so I love looking at and digging into my Google Analytics. It is amazing how deep you can go with it, and all that data mining for free!

    Bob

  2. Afam
    Posted on January 4, 2011 at 5:50 pm

    This will really be helpful because i’m about starting a blog for myself.

  3. nil jonson
    Posted on January 5, 2011 at 6:35 am

    You shared the best information. Would like to view more….
    I am lucky reading you. Nice idea.

  4. Andy @ FirstFound Says :
    Posted on January 5, 2011 at 9:56 am

    Nice post – some obvious ones, but they needed saying!

    Cheers Beth.

  5. Sami Parker Says :
    Posted on January 6, 2011 at 11:48 am

    Nice ideas discussed, I liked the way you shared your ideas so comprehensively. Thanks for sharing such a nice post.

  6. Mike
    Posted on January 8, 2011 at 11:29 pm

    Eloquent and helpful!

    I’ve recently ventured into the blogosphere myself ). It’s been one hell of a week 🙂

    There’s something about stats and improving them that is extremely appealing to me. Watching that number grow is a good feeling.

    Thanks for your expert opinions!

  7. Mike Duggan
    Posted on January 9, 2011 at 9:27 pm

    Thanks a lot. One area people need a lot of help with is in using analytics and what to look at.

  8. Clark of The Rise to Wealth Says :
    Posted on January 10, 2011 at 7:44 pm

    Good info here – people need to stop and analyze every once in a while! What are some of your best and effective “no longer new” SEO posts? Thanks.

    All the best,

    Clark M.
    Rise to Wealth

  9. Clark of The Rise to Wealth Says :
    Posted on January 10, 2011 at 7:45 pm

    Good info here – people need to stop and analyze every once in a while! What are some of your best and effective “no longer new” SEO posts? Thanks.

    All the best,

    Clark M.
    Rise to Wealth

  10. sony vaio Says :
    Posted on January 10, 2011 at 9:37 pm

    nice blog with nice info, visit back my blog please and give some advice to improve visitor of my blog

  11. Hostinpk
    Posted on February 16, 2011 at 7:00 am

    A successful blogger usually keep an eye on its readers and visitors. It is very necessary to write the posts that users love.

  12. Milagros Mauss
    Posted on September 19, 2012 at 12:22 pm

    Very great information can be found on site .

  13. Blog goals for 2011 | Wax Marketing Blog Says :
    Posted on June 5, 2013 at 10:00 pm

    […] topics and choosing your sources before you sit down to write. 4. Draw in more readers – set a specific traffic increase goal for 2011. If you’re not seeing growth with your strategy over the first couple of months, then revise it. […]

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