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Wax Marketing Blog

A good pitch is simple but not easy

I write a blog for the Twin Cities Examiner  on the side.  I think if every publicist worked on the ‘other side’ just once or twice it would be incredibly enlightening.  Not just to see how other people pitch but to understand how to make it super easy for a writer or blogger to get a good story in quickly.
My last post was on this cool gadget called the Superbumper  Probably would have sat in my story file for a while except the guy who owns the company made it a snap  to write the blog that day.  Here’s what he did – this should remind you just because it’s simple doesn’t make it easy.
1. Wrote a great pitch. Didn’t make me go to a link for the info, but didn’t write a novel either.  All the 5W’s were there and a nice photo too.
2. Answered my questions lightning fast. Again, even though all the info was on the site he kindly cut and pasted it into an email for me. (You don’t know how much time this saves.)
3. Told me he appreciated the exposure.  It kills me how FEW people do that!

You wouldn’t believe how many people pitch me without even telling me the name of the company in the email.  “Visit this link for an exciting story” is not going to cut it. 

 

 

 

Therefore superbumper man is getting another plug here for being quick, friendly and efficient.  And actually the thing is kind of cool and I might put one on my hitch if Greg ever comes home from skiing this season.

Last thing – I’m debating doing a post of worst pitches but I think it might be overdone. What do you think?

 

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  1. Cindy Randall Says :
    Posted on December 23, 2008 at 12:15 am

    Hi Bonnie!

    You are such a pleasure to work with that I am not at all surprised to find that you write a great blog, too. Rather than the worst pitches, I would love to see the best pitches…Always learning after all these years.

    — Cindy

  2. USA@loanmodification
    Posted on May 22, 2010 at 4:04 am

    http://www.homesolutionsusa.com
    U explained the importance of pitch, which is very necessary to remember whenever we require to talk to a person who is our superior.Coz they mind it alot! Thanks for the information.

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