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06 May How to pitch a magazine editor

Posted at 07:31h in How to Pitch, Public Relations, Small Business by Bonnie Harris 5 Comments

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There’s no way to make an impression like a bad pitch. Don’t do it. An editor judges your entire client list and everything from that point on based on your first pitch.

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22 Apr How to Pitch a TV talk show

Posted at 09:13h in How to Pitch, Public Relations by Bonnie Harris 26 Comments

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Write a pitch that is short and gets to the point FAST. I always start with the phrase "I'm suggesting a segment on..." I NEVER build up to what I want. I am blunt and to the point. If they want it, they want it.

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08 Apr Learn how to pitch freelance writers

Posted at 14:45h in How to Pitch, Public Relations, Small Business by Bonnie Harris 36 Comments

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Want to know how to pitch a freelancer? Elizabeth M. writes about business and technology primarily in the Minneapolis-St. Paul market. I stopped her on a busy street this week and amid planes, trains and automobiles (ok may not trains but it sounds like it) asked her some questions about how she likes to be pitched, what stories she likes and her pet peeves..

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20 Jan 4 Steps to writing a great pitch

Posted at 08:50h in How to Pitch, Public Relations by Bonnie Harris 32 Comments

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Get the media's attention by getting to the point and knowing what you want.

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09 Oct Using Personas for Pitching

Posted at 08:12h in How to Pitch, IMC by Bonnie Harris 0 Comments

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I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern communications world, personas are incredibly helpful but not often used. One area where they can...

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19 Sep I don’t just pitch the media I am the media

Posted at 13:37h in Uncategorized by Bonnie Harris 13 Comments

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With increasingly fewer editorial hits available from traditional print, our own platforms need to prop up newer clients' placement lists. If a client is newer to social media, we're expected to add the necessary reach through our own accounts which are expected to be substantial.

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22 Aug Pitch advice from The Idealists

Posted at 17:49h in Public Relations, Sales by Bonnie Harris 3 Comments

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Just got this infograph from The Idealists blog  There’s some great contrarian advice in here!

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01 Jul Pitching radio 2.0V2

Posted at 08:32h in How to Pitch, Public Relations by Bonnie Harris 24 Comments

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Radio editorial and advertising work very closely together on many commercial stations (NOT public radio or news shows remember). Share leads to an ad rep and they may return the favor by mentioning your name to a producer...and again it's now a 'warm' pitch instead of a cold call

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08 Aug Unusual pitches that got media attention

Posted at 15:02h in How to Pitch by Bonnie Harris 6 Comments

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I know I've harped on these points many times but just once more, here's what will get their attention: Be creative. Many media people are bored and anything that makes them laugh or scratch their head will get noticed. Tell the backstory not the benefits of your product. Make it sound fun/quirky/strange etc. Be quick and to the point. Hook them with something fun/quirky/strange and then quickly tell them what you want. Have a GREAT subject line that draws them in. We've had people use ours as the eventual headline of the story.

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28 Jul Pitching mom bloggers..the remix

Posted at 16:04h in How to Pitch by Bonnie Harris 2 Comments

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Marketers know the power of moms - Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending.

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