Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business.
With so many digital marketing podcasts out there, it’s hard to know which ones are worth your time. Raj Jana is a successful e-commerce entrepreneur. He recommends the following 7 marketing podcasts as a great way to turn your morning coffee or commute into a classroom.
What sets this podcast apart from the rest is its attention to current cultural trends. Hosts John Pullizi and Robert Rose do a great job of tying in current news with what’s happening in the marketing industry. They end each show with a segment of the same title, which gives listeners some real-world examples of what’s been discussed. This is really a great resource for anyone looking to understanding the marketing industry and how to succeed in it.
Know Your Audience
Everyone in marketing knows the first step in any successful campaign is knowing your audience. But this is much easier said than done. Getting to really know the group you’re targeting requires some out-of-the-box thinking. Know Your Audience helps you develop this skill by discussing some of the latest trends and ideas in this all-important aspect of marketing.
It’s always best to learn from those who have had success. And that’s what you get with the #askgaryvee podcast. After building up his personal brand as an entrepreneur and motivational speaker largely by marketing online, Gary Vee hosts a show where he answers listener-submitted questions from his experience. This is invaluable insight, and his fast-paced tempo makes the show fun and exciting to listen to.
One of the purposes and goals of any digital marketing campaign is to try and drive traffic to your site. Yet you must be constantly looking for new ways of doing this to avoid any dips in performance. Perpetual Traffic is a great podcast for understanding where traffic comes from and how to get it. Each show has a specific goal and because of this, there is a tremendous amount of detail that will really help you think about your marketing efforts in a new way.
This is a great podcast for people on the go. Each show is only 20 minutes long, but it offers a ton of detail, specifically about important issues such as SEO, email marketing and copywriting. It’s designed so that you can listen while taking a coffee break or while running from one place to another. These little snippets of information are great for helping you stay on top of the latest trends.
Marketing is just one component of your business. And, just like all other business functions, its purpose needs to be to help the company grow. The Growth Show deals with some of the higher-level strategy stuff we sometimes forget as we get caught up in the day-to-day. This is very useful for keeping things in perspective and understanding how marketing fits into the business as a whole.
We all know content is king. To be successful as a digital marketer, you need to create amazing content. But this is, as most things are, easier said than done. Host Steve Rubeldiscusses differentt types of content, their purpose, what works, what doesn’t and so much more. It’s really helpful for you as a marketer to think more about the types of content you should be creating to help make your business better.
Constant learning is critical to success. Podcasts are a wonderful tool for learning about the industry and what you can be doing to make your efforts work better. Consider listening to one of these digital marketing podcasts to help you stay ahead of the competition.