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Wax Marketing Blog

Quizzes Belong in Your Marketing Mix

We all love quizzes as part of the marketing mix.

We all love quizzes as part of the marketing mix.

In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you to choose from. One of the most addictive and shareable forms of content out there are online quizzes, for three key reasons.

Reason 1: Increased Engagement

Quizzes encourage users to actively answer questions and share the results. However, the type and amount of engagement you can expect will depend on the type of quiz you choose to do.

Graded – These quizzes give you a score based on knowledge. This type of quiz tends to be easier to make since it is based on already made content. Examples of this include ‘Quiz: Get 100% On This Quiz To Prove You’re The Ultimate Disney Villains Fan.’

Outcome – These quizzes are a type of personality test that provides an outcome based on the answers chosen. This type of quiz is often more popular and sharable since they’re meant to be silly and fun. Examples of this include What Kind of Dog are You?

Reason 2: Information Gathering

Not only does this increase engagement, but it can also be a useful tool for gathering information about your audience. When marketers create an online quiz, they can collect all kinds of data from quiz-takers about key trends and concerns and use that information to develop the next piece of content.

This allows you to better understand what your audience wants to see while also encouraging them to share your latest quiz.

Reason 3: Building a Relationship

Developing an engaged audience that will read every blog from top to bottom is nearly impossible to do if they don’t see you as a trustworthy source of information. This is where the quizzes come in. By asking a series or relevant and topical questions, you help to position your business as an expert in the field.

Once you started getting their attention, it makes it much easier to keep it by following up with other types of quality content. This allows you to really build a solid relationship with your users and even gain a credible reputation while you are at it.

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