Wax Marketing Blog

7 Great ways to analyze traffic and boost conversions

Thanks to Gareth Boyd, Beth and Brandy for their wonderful guest posts this week, allowing me to take my first real vacation in 10 years.

The key to making money online is the ability to convert your traffic into sales. Contrary to popular belief, traffic is the easy part of internet business. The ability to convert that traffic into money is what sets the pros apart from everyone else. The following is a list of seven tips to analyse your traffic and increase conversions.

1- Use a heatmap program for your website. There are a variety of options, but a heatmap will show you where your clients are moving looking and where they’re clicking.

2- Use Google Analytics to see which long-tailed keywords you are pulling traffic from. Identify potential buyer keywords, such as product names or even “buy + keyword” so you can optimize for these as well.

3- Spy on your competitors with Spyfu. Here you can see your competitor’s marketing strategy to use it to your advantage. Look for keywords, strategies for promotion and more to use in your own campaigns.

4- Optimize your headlines to take advantage of buyer traffic. This plays nicely with #2. Your headline is the first thing a visitor sees. Give the buyers what they want to see straight away through a great headline.

5- Run your target keywords against search trends. Markets trend upwards and downwards throughout the year. Ensure that your marketing efforts are in line with this and that you adjust your target keywords to coincide with the trends

6- Observe for unique visitors vs total visitors. Unique hits are great for a website, but returning visitors indicates you are offering value worth returning for, giving you an opportunity to make more than one sale.

7- Make sure your pages load quickly. If a visitor has to wait more than a second or two for a page to load, you are likely to lose them and any chance of a sale.

The ability to analyse your traffic and observe trends and other information is learned over time. Using these strategies will allow you to make more money with less effort.


Gareth is a writer and designer working with suppliers of men’s ties. He enjoys collecting leather journals and reading his book collection.



  1. Gary Brazzell Says :
    Posted on October 7, 2011 at 9:41 am

    Great tips. I have definitely found that there is a difference between the search terms that researchers use and the search terms that buyers use. Researchers, people who are gathering information but not ready to make a buying decision, type general search phrases such as “how to manage diabetes,” or “treatments for shoulder pain.” People who are attempting to make a buying decision type in searches that will result in products or businesses (e.g. “physical therapy practices agencies in Houston Texas,” “home health agencies in Atlanta, GA,” “Theraciser Shoulder Rehab Kit”).

    I advise clients to start by attempting to win the types of searches that active buyers are typing and then move on to winning the types of searches that researchers are typing.

  2. icha
    Posted on October 8, 2011 at 8:16 am

    Nice articel, I just know there are tools to look at the strategies of competitors like as Spyfu! Thanks for the information.

  3. California Free mls Says :
    Posted on October 9, 2011 at 4:52 am

    I’d never want to visit a site which takes forever to load a page. There are dozens of sites with accurate information, the content available are just unique and original but sadly some of these blogs lacks in optimization.

  4. Taaza Finance Says :
    Posted on October 10, 2011 at 6:19 am

    Really great tips to increase money with increased traffic.

  5. DealSpace India Says :
    Posted on October 10, 2011 at 7:45 am

    Great info… Till this time i was using only Analytics.. Thanks for the Tips

  6. Kid Bed Furniture
    Posted on October 11, 2011 at 6:28 am

    Hi, This is a good post,i really appreciate on your hard workings.I will be coming back soon, thanks for the great blog.

  7. sporting goods
    Posted on October 11, 2011 at 9:35 am

    Nice tips. I always use awstat and google analytic to analyze my traffic

  8. Vets in Tampa
    Posted on October 12, 2011 at 12:17 am

    I’m using Google Analytics to analyze my traffic. Analytics is now displaying real time results. And oh thanks for the tip on spyfu.

  9. Website Strategy
    Posted on October 12, 2011 at 5:39 am

    Good points. This post was incredibly inspirational and easy to identify with for each point you made I kept thinking.

  10. Andy @ FirstFound Says :
    Posted on October 12, 2011 at 8:54 am

    Any suggestions on good heatmaps?

  11. Doming @ dometags.com Says :
    Posted on October 12, 2011 at 9:40 am

    Totally agree with you when you say ability to convert traffic into money is the real ticket to online success. I just started learning “conversion” myself, it’s helping me to create better sites. Love you blog, Gareth!

  12. Americki Plakari
    Posted on October 13, 2011 at 1:13 am

    Great info. I’m using Google Analytics to analyze my traffic. Thanks.

  13. audi derby
    Posted on October 13, 2011 at 2:28 pm

    Great article with nice suggestions. It will really work. I am following these tips for my site.
    audi derby

  14. Albany Web Design Says :
    Posted on October 13, 2011 at 4:20 pm

    Another tool which shows what keywords your competitors are ranking for is SEMRush. The disadvantage of it is that it is only updated once a month. A lot of things can and do change within that period of time.

  15. Web link directory
    Posted on October 14, 2011 at 8:52 am

    Great post, thanks! I use google analytics to analyze Low Competition Keywords.

  16. Polish translator Says :
    Posted on October 14, 2011 at 4:18 am

    I’m using only google webmaster tools, google analytics and I also using SEO spy glass. For now is enough for me but I’ll try some more in the future

  17. Rizwan
    Posted on October 15, 2011 at 2:25 am

    Great article with nice suggestions.All the tip very useful. I really appreciated this all tip. thanks for sharing this nice article.Best of luck.

  18. Rizwan
    Posted on October 15, 2011 at 5:48 am

    Nice article . thanks for sharing beautiful tips from us .

  19. Daily Deals
    Posted on October 16, 2011 at 11:02 pm

    submitting sitemap also works

  20. John Pope
    Posted on October 20, 2011 at 1:06 pm

    I find Google Analytics the best tool for traffic analysis, but it’s getting worse since Google announced they’ll be redirecting all users to https traffic and won’t pass any URL parameters anymore. You won’t know what keywords your users are reaching you from. That’s bad!

  21. Retail Software Says :
    Posted on November 1, 2011 at 5:08 am

    These are great tips – particularly for ecommerce sites.

  22. Free Link Building Advice Says :
    Posted on November 16, 2011 at 11:16 am

    Love your site! Some great advice with a little humor always seems to go a long ways. I really enjoy the information and delivery you present. Just wanted to show some comment love and give you kudos. I look forward to following your blog and reading your future posts. Keep up the good work 🙂

  23. Gareth A Boyd
    Posted on November 17, 2011 at 5:53 pm

    I haven’t had a chance to get back to this article to see what people thought of my article. But it’s great to see so many people interacting and getting involved in the Wax Marketing blog!

    If you have any further questions please do let me know. I think Bonnie had it covered mostly.

  24. Club Planet Clone Says :
    Posted on December 5, 2011 at 6:22 am

    Really 7 awesome ways to analyze traffic..
    yeah definitely the page should load quickly..the visitors wait for sometime to load the page means they gets bored and irritated..so they wont visit the page..it makes less traffic..

  25. DriveWear Says :
    Posted on January 31, 2012 at 4:12 am

    indeed good tips this will enhance taste of SEO if works properly

  26. Tour Striker Review Says :
    Posted on February 1, 2012 at 11:22 pm

    There are some great tips here. Many of which I currently use. #2 is very important and many people don’t realize how easily it can be done.

  27. Kuhinje po meri Beograd
    Posted on February 3, 2012 at 12:32 pm

    I usually don’t comment on blogs but this blog is great.Love your site! Some great advice

  28. qamar Says :
    Posted on April 15, 2012 at 10:55 am

    well directions towards proper search engine optimization

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