Wax Marketing

Growing results with B2B content & communications

Bonnie Harris

About Bonnie

Bonnie Harris is a communications and content expert with 20+ years of marketing communications experience. Her focus is on deep content and targeted communications for healthcare software solutions and major medical device companies in the US and globally.

The Wax Blog

This post first appeared on October 15th, 2025 on my Substack here. Last spring, an Ohio State University survey found that nearly half of the adults in the U.S. reported...

This post appeared on my Substack page first here. MAGA is one of the strongest brands I’ve ever seen. It’s up there with Apple, McDonald’s, Amazon, Coca-Cola, and others in...

The number of people attempting to provoke us has significantly grown, and it’s not getting any better. The Grey Rock method was created as a psychological strategy for disengaging from...

Internal links are not just pivotal for SEO, they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep...