Push notifications have been around since 2009, starting with Apple’s release of iOS 3.03. Since that time consumers have become increasingly accustomed to this service, particularly as used in apps and more recently in web applications. Rich Media Push Notifications in particular offer marketers a new channel to connect with consumers, especially in this era of increasing adblocker usage. Consumers enjoy receiving push notifications that are relevant. According to a recently released report by Vizury, static push notifications receive abysmal click through rates (CTR) ranging from 4% to 8%. The reason for the low CTR is that mobile users don’t like wading through dozens of generic and irrelevant messages before finding one that is actually useful. Think of this as the modern day equivalent to email inbox overload, except worse. Push notifications are highly distractive and you can’t quickly scan through them in the same manner as your email inbox.
As a marketing tool, eBooks are an excellent way to create a substantial amount of awareness for your brand. By writing in-depth content explaining a particular idea, you are able to not only establish yourself in your niche industry, but you are also able to generate more leads for your business. Also, eBooks are a cost-effective marketing technique and once created, they can prove to be a valuable asset through which you can build a powerful email list for your business. However, when it comes to marketing your eBook, having a strategy is of utmost importance. Since there are tons of businesses who are marketing their products and services through eBooks, having a strong marketing plan will help you yield the best result. Now, while there are lots of resource materials on the web on how to market your eBook, for better results and to save time, I suggest that you look at this impressive infographic. Comprising of 21+ tips, this infographic is a comprehensive marketing guide that will help you to successfully promote your eBook. Moreover, these well-researched tips, once implemented, can help you get maximum return on your investment. So take a look at this awesome infographic now […]
Using Apps to Learn How to Monitor your Brand with Slack In a previous post, we looked at how marketers can use Slack to build communities, much like creating groups on LinkedIn. (If you’re still working on that, the folks at Slack sent us a great piece on building communities also.) This post focuses on using Slack as a marketing tool, whether you’re a band of many or a group of one. Slack is a team-based messaging app that is extensible, meaning that third parties can create apps to extend the functionality of the platform. You can definitely learn how to monitor your brand with Slack using a few simple apps. There are literally hundreds of apps in the Slack App Directory in a number of categories including communication, customer support, marketing and productivity. Any member of a team can add an app, though team owner or administrators can limit this ability. Apps are easily integrated with Slack through the directory or by clicking on an app’s “Add to Slack” button. Learning how to monitor your brand with Slack means you only have one place to check, resulting in fewer emails and notifications. Plus, the ability to do a full-text search […]
Wrike is a flexible and full-featured project management software that organizes all your operations in one central place, keeps your team working in harmony, and integrates with dozens of tools you’re probably already using for your marketing campaigns. The list of Wrike’s features and benefits is a long one. I’ve picked the top 10 reasons why you might just love this software for project management for your organization: Integration with other tools your company may be using, including Salesforce, Microsoft Office, and Google business apps (Drive, Gmail, etc.) means your team can work in Wrike and use the tools they’re already used to. Wrike also has an email integration, which turns email messages into Wrike tasks right from your inbox. Communication is crucial to keeping teams productive and happy. Wrike’s online collaboration software makes it easy for your team to stay on the same page through discussions in the task comments section and also through the real-time Activity Stream newsfeed, which provides at-a-glance updates of work updates and status. You can also communicate through Wrike with people outside your team by inviting them as collaborators, so keeping clients updated is a breeze. Reporting on project status and budget is something project managers are often […]
Agile and Scrum are ways to manage projects with more of an iterative philosophy rather than linear. We first started seeing this type of project management when IT departments were moving to client/server software environments, where “release” methodologies made more sense, rather than moving through the a linear process from analysis to coding, to testing and implementation. Marketing has encountered its own similar transformation. Traditional marketing campaigns where one starts with planning the objectives, moves through strategy and finally gets to implementation months later are too slow for today’s media environment. Using Scrum for marketing is an excellent way to manage integrated marketing projects in particular. Integrated marketing is a much more iterative process, requiring ongoing testing, fast response to engagement and unplanned messages and management of multiple channels. Agile is more of a concept than a process; an idea that first surfaced in 2001 with the publication of the Agile Manifesto. This manifesto was created by a group of software developers looking to create an “alternative to documentation driven, heavyweight software development processes.” In essence, this mission statement focuses on individuals and their interaction, collaborating with customers, and responding to change in order to rapidly deliver working software. Using Scrum […]
Out of control e-mail chains. Confusing shared spreadsheets. Files carelessly strewn about multiple cloud storage accounts. If your marketing team isn’t using project management software, you’ve probably encountered these problems at least once…if not every day. E-mail, while a go-to for convenience, is not agile when it comes to keeping a team of employees on the same page. And trying to manage the unpredictable situations that crop up in marketing – like a client’s change of mind about details of a project – can quickly turn into a nightmare without a central hub to get the word out to the whole team fast. That’s where project management software comes in. This kind of software reliably tracks progress on tasks and projects, hours spent, budget, reporting and allows teams to communicate in one central place.
Online dating sites cater to every age and income bracket. For many years, niche online dating sites specially catered only to ethnic and religious groups. But today there are sites for every kind of single person. Online dating sites use many integrated marketing tools and techniques to get visitors to the critical point where they feel it’s worthwhile to join. The tools they use and the messaging that drives their marketing depend heavily on the audience they hope to reach. When Jerry Miller launched the FarmersOnly.com dating website in 2005, he filled a niche for people to connect to others in similar circumstances. Farmers, ranchers, and people who live in the relative isolation of small towns can browse hundreds of profiles of people just like themselves. FarmersOnly.com has quickly carved out a unique place in an overpopulated online dating market. Miller was working in agricultural marketing and heard the same story from many farmers: Dating was tough. Nobody else understood the relentless hours and how everybody knows everybody in their small rural communities. If they didn’t marry their high school sweethearts, they had a serious problem. So he started FarmersOnly, where over 4 million people have created profiles in the […]
Slack is a team messaging app that has created a great deal of excitement since its release in February 2014. Those who use it love it, as shown in its high engagement rates. If you’re considering implementing Slack as part of your marketing efforts, here are some statistics courtesy of DMR. Slack currently has 3 million daily active users and is growing at a rate of 3% to 5% each week. Over 75% of Fortune 100 companies use Slack and there are over 60,000 teams on the platform. Users actively spend 140 minutes per weekday on Slack. There’s no doubt that Slack’s highly engaged user base is growing fast. The opportunities for marketers to use the app to build a Slack community are, obviously, huge. The team-orientation makes the platform a natural for building out your Slack community just like you would on LinkedIn or Google+. There are far fewer groups on Slack than there are on LinkedIn, so there’s little competition for getting new members. Of course you can just participate in relevant groups, but you’ll gain the greatest return by creating your own. Although creating a group on Slack is free, it does require some time and effort to build and […]
Samsung and Best Buy have teamed up to launch the Samsung Notebook 7 spin, a new laptop geared toward multimedia enthusiasts. The Notebook 7 spin became available from Best Buy’s websites and stores on June 26, illustrating a long-term marketing partnership that has helped Best Buy grow its sluggish sales, despite competition from Amazon. For the past several years, Samsung, along with Apple, Google and Microsoft, have been using Best Buy to offer consumers a “try-before-you-buy” experience that Amazon cannot deliver. As part of this strategy, Samsung and Sony started opening mini-stores within Best Buy in 2014 to remodel store TV sections to showcase Samsung and Sony products. Best Buy and Samsung’s strategy illustrates how a marketing partnership can be used to carve out a niche against bigger competition. Here are a few other big-brand marketing partnerships that illustrate strategies business owners can adapt to promote their own products and services. Complementary Marketing Partnership: Microsoft and Intel One of the most famous technology industry partnerships in history has been the cooperation between Microsoft and Intel, dubbed “Wintel,” in reference to Windows software running on hardware with Intel microprocessors. The Wintel alliance emerged in 1981, when IBM entered the personal computer […]
Writer Karin Winegar explains why despite all these new messaging channels, the basics of good writing never change “Keep it short and make it sing,” my late editor told me at the big Midwest newspaper when I started my job as a general assignment reporter. He’d had the benefit of a British education in the era before television, so he was widely, deeply and well read. He had a large vocabulary, a sense of narrative and a feel for rhythm, clarity and content. He had internalized all the good things that make writing effective, moving, smart, funny when intended and in sum–worth reading. Bad writing is like processed food – don’t put it in your brain. It will show up in your speech and writing. You will acquire cerebral cellulite—all dimply and jiggly and useless. It will impede you from fitting into your best, bright thoughts. You will –and should be—ashamed to be seen on the journalistic or writing beach. Bad writing will result in a limited ability to express yourself or describe a subject or event. It will pollute, hamper and distort your comprehension. Have I nagged enough? Feed your brain with the classics (no whining here about the tyranny of literature by […]