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The Wax-Preneur

How to Be a Better Marketer

When entrepreneurs want to learn advanced accounting techniques, they enroll in classes. When entrepreneurs are interested in boosting their knowledge about business finance, they go to school. Yet, when entrepreneurs believe their marketing strategies to be lacking, they tend to power through on their own, perhaps picking up a few tips from the web or asking unqualified workers to take over. Marketing is easily one […]
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The Lost Entrepreneur: Making Decisions When You’re Disoriented

Confusion, fear, distress — these are feelings all entrepreneurs have at some point in their careers. Entrepreneurship is filled with risk, and sometimes, the limitless possibilities and abundant dangers become overwhelming. Young business leaders are especially susceptible to a form of paralysis that makes business-related decision-making absolutely impossible. However, failure to make decisions more often results in not choosing a path. Entrepreneurs who feel lost […]
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Dos and Don’ts of Presenting

The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts, graphs, and also quick wit and humor. Practice makes perfect, and as a presenter you should not jump into it […]
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Want to Grow Your Marketing Business? Here Are Some Top Ways to Go About It

If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when it comes to getting your brand name out there and bringing in new leads regularly. However, if you really want […]
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5 Basic Marketing Rules Young Entrepreneurs Need to Know

RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at fostering success. Just as experienced entrepreneurs with a few businesses under their belts know more than a thing or […]
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E-commerce Marketing: 6 Questions to Ask in 2017

Don’t get left behind. Make sure that you keep your e-commerce marketing agile and supple by adapting to the shifting sands of e-commerce and embracing change. As we move through the first quarter of 2017, here are six key questions that you should be asking yourself to ensure that your brand is exactly where it needs to be. 1. What’s your multichannel strategy? Multichannel means more sales but […]
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Mixing Beliefs with Business

We all must choose our battles in life, but is mixing politics with business going too far? The Pros of Mixing Beliefs with Business Honey Maid recently experienced a rise in sales after releasing a commercial named Dad & Papa, that shows a happy family with two fathers. Honey Maid has been very proud of their pro-LGBT stance and it has benefited them greatly to do […]
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5 Tips for Creating Socially Responsible Companies

“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always played an important role in commerce but an emphasis on the bottom line has often seemed to take precedence. Today, however, entrepreneurs […]
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