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The Wax-Preneur

The Return on Leadership

  We’ve all seen news stories about bloated compensation for America’s top CEOs. The stunning (and growing) salaries beg the question – can one person be worth such an enormous amount of money?   The Return on Leadership, a new book by business expert D.L. Brouwer describes a new way to measure whether CEO salaries are economically sensible. Think about the best leaders you know. What traits do […]
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8 Effective Ways to Protect Your Organization from Increasing Security Threats

Security threats are rampant these past few years, with global ransomware predicted to exceed $5 billion before 2017 ends. Just last year’s breaches is devastating itself — 95% of the breached records were from the government, retail, and technology sector. These three sectors have our information in store that can be used against us. They can easily create fake accounts, make fraudulent purchases in our […]
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Using Scrum to Manage Tasks

How Hubspot began using Scrum to manage tasks…and everything got better Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the key takeaway from Joel Traugott, a marketer at HubSpot, about his experience adopting Scrum into the software company’s work routine. He recently joined Ryn Melberg on The Guardian Podcast to discuss the many ways Scrum […]
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How to Use Agile to Manage a Remote Team

You manage a remote team and heard about how Agile increased productivity in the software industry. You’ve seen the fruits an Agile approach and are wondering how to make the magic happen with a remote team. Is it even possible? You bet it is! At DistantJob, we use it in all our teams, from recruiting to marketing. Agile enables our lean teams to tackle massive […]
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Video for Small Business

Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional videos in a range of categories. These include explainers, product demos and testimonials. These videos are performing well with […]
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The Essential Small Business SEO Audit Checklist

The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take advantage of your new small business’ blank slate internet presence to build a great SEO foundation from the ground up. Get a Baseline for the SEO Audit Before you get […]
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4 Ways Live Chat Can Help Your Business Generate More Leads

Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few years, with the market on track to expand at a compound annual growth rate of 7.98 percent during the interval between 2016 […]
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Creating More Impactful Presentations

How to Make Your Presentations More Impactful By Maurice DeCastro, Mindful Presenter Creating and delivering a presentation is a key part of any career, and a challenge that many people have to face – whether they feel they are ready or not. Delivering a presentation addresses a key fear for many professionals: public speaking. When you’re interested and passionate about a topic, it’s easy to […]
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