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The Wax-Preneur

5 Tips for Creating Socially Responsible Companies

“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always played an important role in commerce but an emphasis on the bottom line has often seemed to take precedence. Today, however, entrepreneurs […]
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3 Tips To Achieve a Stellar Online Reputation 

With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with people using it to do almost everything, whether that be research, finding a job or watching television. With the sheer amount of internet users today, a brand’s activity online can be easily and widely scrutinized. […]
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Do you need a CRM for small business?

Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for small business? Let’s take a look at some pros and cons. CRM software is essentially built on exploring the relationship between the business and its customers. The data gathered and maintained within these tools is […]
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Ten Top Business Books to Read Now

Although books are making a comeback for the mainstream consumer, for entrepreneurs and business owners they’ve always been an important part of continuous improvement. Here are ten of the top business books I recommend reading as soon as you can. The list is a mix of new books, oldies but goodies, and a couple of memoirs for good measure, not in any particular order. (I’m compelled […]
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Tech Solutions for Keeping a Close Relationship With Customers

Your small business is growing and life is getting hectic. Because of this, you’ve noticed that one of the first things to go as orders pour in is one-on-one customer interaction. You don’t want to lose your customer retention or your customer service because you’re not giving them the time they deserve. The good news is that technology is here to help. Here are the […]
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6 Ways to Use the Cloud to Start a Business

Starting a small business can seem impossible. There is so much to do on the front end before you even open the doors. We are now in the age of the cloud where all of our information can be stored and accessed anywhere we are. Not only does this make running a business easier, but it makes it much more efficient. The cloud can be […]
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Most SMBs still don’t offer a 401(k)

The majority of small business owners (66%) do not offer a 401(k) plan and 42% of those not offering it don’t see the value in it, according to the August 2016 SurePayroll Small Business Scorecard®.Thirty-five percent of those not offering a plan said the fees are too expensive, and 23% said they don’t know how to manage a 401(k). The small business owners that do […]
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PCI Compliance Facts & Myths

I want to try and provide some more logistical help in this blog as well as “theory.” PCI compliance is one area that has really screwed up some of my retail and other clients that accept credit and debit cards. BluePay sent me this guide, and I thought it was a good one. PCI (Payment Card Industry) compliance is a set of rules that regard […]
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