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The Wax-Preneur

5 Basic Marketing Rules Young Entrepreneurs Need to Know

RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at fostering success. Just as experienced entrepreneurs with a few businesses under their belts know more than a thing or […]
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 6 E-commerce Marketing Questions for 2017

Don’t get left behind. Make sure that you keep your e-commerce marketing agile and supple by adapting to the shifting sands of e-commerce and embracing change. As we move through the first quarter of 2017, here are six key questions that you should be asking yourself to ensure that your brand is exactly where it needs to be. 1. What’s your multichannel strategy? Multichannel means more sales but […]
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Mixing Beliefs with Business

We all must choose our battles in life, but is mixing politics with business going too far? The Pros of Mixing Beliefs with Business Honey Maid recently experienced a rise in sales after releasing a commercial named Dad & Papa, that shows a happy family with two fathers. Honey Maid has been very proud of their pro-LGBT stance and it has benefited them greatly to do […]
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5 Tips for Creating Socially Responsible Companies

“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always played an important role in commerce but an emphasis on the bottom line has often seemed to take precedence. Today, however, entrepreneurs […]
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3 Tips To Achieve a Stellar Online Reputation 

With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with people using it to do almost everything, whether that be research, finding a job or watching television. With the sheer amount of internet users today, a brand’s activity online can be easily and widely scrutinized. […]
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Do you need a CRM for small business?

Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for small business? Let’s take a look at some pros and cons. CRM software is essentially built on exploring the relationship between the business and its customers. The data gathered and maintained within these tools is […]
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Ten Top Business Books to Read Now

Although books are making a comeback for the mainstream consumer, for entrepreneurs and business owners they’ve always been an important part of continuous improvement. Here are ten of the top business books I recommend reading as soon as you can. The list is a mix of new books, oldies but goodies, and a couple of memoirs for good measure, not in any particular order. (I’m compelled […]
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Tech Solutions for Keeping a Close Relationship With Customers

Your small business is growing and life is getting hectic. Because of this, you’ve noticed that one of the first things to go as orders pour in is one-on-one customer interaction. You don’t want to lose your customer retention or your customer service because you’re not giving them the time they deserve. The good news is that technology is here to help. Here are the […]
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