Few agencies or consultants are implementing IMC to its fullest capability. Bonnie Harris is one of the only IMC experts who understands the complete continuum of IMC - from creating measurable objectives, to cross-channel strategies, to the best sets of linked tactics and continuous campaign improvement through longterm and iterative measurement.
The usual steps carried out in an IMC campaign include:
Most IMC campaigns blow traditional marketing out of the water in terms of results. The key lies in continuously finding and implementing strong strategies and linked tactics. Interested in learning more about IMC? Follow the Wax blog here.