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Services

Content Marketing Services

The Content Marketing Institute defines content marketing as follows:
“Content marketing is a marketing technique that creates and distributes relevant and valuable content to attract, acquire an engage a clearly defined and understood target audience with the objective of driving profitable customer action.”
Creating, curating and distributing content accelerates inbound lead generation, raises brand awareness, provides credibility for a brand or individual, and increases the chances for traditional press coverage as well. Wax Marketing has provided content marketing services to organizations for years.

Services Include

Content Marketing Strategy

For B2B and B2C products and services

Online reputation

Development and management for experts, authors and key organization personnel

Channel selection and distribution process definition

Social media networking

Implementation and management

Article, blog & presentation creation

Content curation

Measurements Analysis

Measurement implementation, review and refinement of strategy on an ongoing basis

Brands must engage in content marketing to maintain a competitive edge, decrease cost of leads and maintain credibility. Email Bonnie Harris to find out more about accelerating your content marketing initiatives.