November 2002 – Present / Principal, Wax Marketing : Currently works with an array of clients advising them on the use of integrated communications to achieve significant branding, marketing and public relations results for clients primarily based in the technology services, healthcare, and financial services industries. Designs and implements integrated marketing strategies for businesses and consumer brands that include a wide range of tactics from national marketing and public relations campaigns, to blogger outreach and social media engagements aimed at invigorating a client’s digital footprint.
1991 – 2001 / Vice President, Renaissance Worldwide : Held a series of progressively responsible positions for a publicly held technology firm. She led sales, marketing and merger initiatives for acquired and existing branches across the Midwest and Western regions, and planned strategy and monitored operations for a territory that generated more than $100 million per year. Was responsible for nine profit centers employing more than 1000 technologists across five states and consistently delivered both gross revenue and net profit within 1% of plan. In this role, she created and maintained “C” level relationships within major corporations including Wells Fargo, HP, Cargill, US Bank, Sprint, AT&T, eBay and Amazon.
As Branch Manager, led a start-up enterprise that grew to a $25 million operation with five years and was subsequently acquired by Renaissance Worldwide. Worked on a special corporate team that assisted with mergers and acquisitions over the next five years, gaining experience in nearly every state of the country while honing her management skills.
1989-1991 / Account Executive, Keane, Inc. : Held the position of account manager for Fortune 500 corporations including Cargill, US Bank and Wells Fargo selling technology services for a publicly held Boston-based firm. Responsible for developing and maintaining relationships at the “C” level to grow sustainable revenue and consistently ranked #1 nationally in revenue and profits among her peers.
M.S. Integrated Marketing Communications, P.I. Reed School of Journalism, West Virginia University
B.S Economics, University of Minnesota