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Wax Marketing Blog

Finding the right marketing mix (Step 2)

Rather than reinvent the wheel, here are some links to blog posts and articles  to help you figure out the right mix for your business…

For blending social media with traditional media, and choosing the right mediums, check out my blog post at Main Street Savvy

To follow steps for picking the right marketing vehicles for your business, go to my post on Evobloggito

Some ideas for starting social media are right here on the Wax Blog “How to Bake a Yummy Social Media Souffle”

If you’re sick of me, Entrepreneur has a great piece on this topic “3 Steps to Finding the Right Marketing Mix”

For B2B’ers, SalesVantage has a great post on the topic too.

Keep in mind it might take a bit to find the right recipe…and it needs to be measured and tweaked on a regular basis to keep working well.

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8 Comments

  1. sikat ang pinoy Says :
    Posted on December 18, 2009 at 10:50 pm

    I read in an article that besides money and people (input), we also need trust to grow our business. Is it true? How can we keep trust when we meet many new people and we know that everyone just wants to benefit? Well, as written in the article, trust has been proven as an essential tool to keep thing going well. Remember how financial crisis was becoming severe and severe in Asian countries because the citizens didn’t trust that their governments would be able to accommodate their needs and safety? See the opposite happened at developed countries? People do business with you mostly because they trust you, that you will do your role well. And you do the same to the others, and your business can grow.

  2. Bars and Nightclubs Australia Says :
    Posted on December 20, 2009 at 9:04 pm

    Well I think this article illustrates trust, in that by referring readers to other sites, one gets a sense that this blog attempts to provide users with value, and recognises that it may not have all the answers.

    I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

    Well done!!!!!!

  3. comprar imoveis
    Posted on December 22, 2009 at 7:49 pm

    I agree with my friend in the previous comment. There is not an single right answer.

    An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge

  4. Rent a car Says :
    Posted on February 5, 2010 at 8:11 am

    I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

  5. Oto kiralama Says :
    Posted on February 17, 2010 at 3:26 am

    “An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge”

  6. tatil otelleri
    Posted on February 19, 2010 at 4:06 pm

    An Internet start up for example is a kind of business that must chose their path out of all that traditional marketing knowledge”

  7. ankara oto kiralama Says :
    Posted on March 22, 2010 at 9:27 am

    I like sites like this that acknowledge they don’t have the answer to everything but point you in the right direction…

  8. bonnie Says :
    Posted on March 27, 2011 at 12:56 pm

    If you love them set them free right? :)

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