Promote Smart
Wax Marketing plans and conducts campaigns for products, services, books and campaigns of all kinds.
Wax Marketing knows you can’t depend on just one or two ways to get the word out anymore. We understand the new media environment. It’s cheaper, more effective and a whole lot more fun to create synergy across messaging channels. It also costs a lot less than traditional agencies might tell you. Those agencies are hanging onto their stuffy old ways of telling your story because they make more money that way. At Wax, we think that's dumb.
- Public Relations
- Integrated Marketing Solutions
- PR 2.0
Public Relations
Today’s media means you have to engage customers everywhere, from broadcast to social media. Wax knows how to create angles for each medium that will give you the exposure you need. Our approach is the perfect combination of creativity and persistence that results in targeted, meaningful messaging.
Integrated Marketing Solutions
Greater exposure occurs from the synergy of multiple messages over many channels. Wax Marketing studies the behavior of your target clients. We’ll find out where your customers are, and we’ll get your message to them in an effective, planned way.
Integrated Marketing campaigns typically contain a mix of advertising, public relations, traditional marketing, social media and promotions. Wax Marketing develops programs and identifies messaging channels that fit your primary goals and reach your target audience.
PR 2.0
Social media has turned traditional PR on its ear. Wax Marketing uses the latest in social media messaging tactics to extend your message and create a real buzz. Depending on your audience we use tools like Facebook, LinkedIN, Twitter and others to get people talking about your product, service or book. We’ll teach you how to keep it going.
There are easy ways to keep up communications with your customers and influencers online. Wax Marketing is learning new ways all the time to communicate and spread the message. We’ll get them coming to YOU.
Bonnie Harris was a key member of the publicity team that helped my first book The Blue Zones hit the bestseller lists in the spring of 2008. She booked more than 100 radio interviews for the campaign, and helped create and conduct an online campaign that has resulted hundreds of thousands of online impressions for the book and the Blue Zones website.
– Dan Buettner, explorer and author of NY Times bestseller The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest